For companies in the garden industry, finding ways to stand out and engage with your community is critical to success. 

One way to achieve this is by taking part in themed months and hyper-specific holidays in the garden niche. These occasions, such as Garden for Wildlife Month or National Weed Your Garden Day, can help your business connect with your customers near and far on a deeper level and also help you increase brand awareness and sales. 

Remember: Don't just jump on the bandwagon; always purposefully and strategically embrace these opportunities to connect with your audience and leave a lasting impact authentically.

-- Read on to explore the benefits of participating in themed months and hyper-specific holidays and the best ways to recognize them. --

How accurate are the rumors that journalists are leaving Twitter? 

Fake news!

Twitter is no stranger to news cycles, and many are reporting a mass exodus of journalists due to leadership changes within the organization. However, according to Muck Rack's 2023 State of Journalism report, Twitter remains a vital tool for journalists.

---Read on to understand why journalists in the green industry are staying loyal to Twitter and how their relationship with the platform is changing. ---

Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023. 

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset. 

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube. 

Read on to learn more about how social media has maintained and even gained importance during the current economic development. 

Writing an engaging post in 280 characters is the newest form of poetry. It is an art form that is imperative to capturing your digital audience. 

Even though Twitter has allotted an additional 140 characters, per the change last year, there is still a struggle with having enough space.

How do you get to the point without coming off as blunt? How do you summarize your content coherently?

Below are a few steps that will help you overcome this challenging task.

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.

Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.  

While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.

This infographic from the Huffington Post shows how to best use this powerful social media tool.

Read more to Harness Hashtag Power

It is hard to ignore emojis.  These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.

Brands should take note of their widespread reach and embrace them.

Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis. 

What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.

The PR world is utilizing the power and reach of emojis to make an impact for brands.

Continue reading to discover why all PR professionals should be using emojis.

Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.

In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.

When was the last time you looked at your Twitter strategy?

With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.

Ensure that your content is relevant and is being heard by the right audience with these easy steps.

Keep reading to find out how you can transform your Twitter presence in 2016.

#MyResumeDoesntMention was trending on Twitter last week. More than 12,000 tweets were sent out about the subject and they ranged from funny to obscure, but most talked about skills valuable in the workplace.

Building a resume can be hard. Compiling education, work experience and essential strengths into a single page is crucial to appearing qualified and accomplished. A lot of outside skills and experiences often don’t make the cut, but can still be utilized in a professional environment.

Read on to learn how to transfer real-life experiences into professional attributes.

Move aside search advertising, there’s a new kid in town.