A headline can be tough to figure out. Yet it is the most important step to capturing your audience.

Think about what appeals to you. What would make you click on an article? What entices you to keep reading? 

We outlined ways to write the best blog title ever. Check it out to see how to brainstorm engaging headlines.

After reading through those, if you're still stuck, Kim Garst provides some sample headlines, using the info above, that are effective and unique.

The most important step in creating content is figuring out what your audience wants to read. 

Audiences come to trusted brands for their information. In fact, 65% of daily internet users read blogs. It could be YOUR blog if you make it easy for them to find it.

And yes, while blogs can assist you with the effective promotion of a service or product, they do more to build your businesses credibility, trust and authority. 

However, if you're still about the ROI:

• 63% of people turn to blogs to influences their purchase decisions.
• 60% of U.S. online consumers say they've made a purchase as a direct result of reading a blogger's recommendation.

Continue reading how to build content your readers want.

I recently read a fantastic article from Hubspot about crafting the Perfect Blog Post.

While we follow a number of these suggestions, being reminded of each step from start to finish is so helpful. So bookmark this page and get writing.

1. Start with the Perfect Headline

A headline grabs the reader's attention and compels them to click. People have short attention spans -- 8 seconds -- and the headline is one of the first elements that help readers decide if they want to click. In fact, 60% of readers don't read past the headline, which presents a big opportunity.

Here's how to write a great headline:

Top brands know that an engaging blog is another way to cause chatter online. What better way to speak to consumers than through posts that you write?

The best blogs have a clear mission, speak in an unforgettable voice and are updated often.

This infographic from PR Daily shows just how easy it is to create useful blog posts that your followers will want to read.

Read more to learn how to build a top blog.

Petscaping, designing a landscape with four-legged friends in mind, is a new idea for many pet parents. And you know what? Pets love it! From 'catios' to puppy play areas, this pet-forward trend is sizzling this summer.

There's a lot of overlap between gardeners and pet owners. You're looking at a group of outdoor fanatics. Plus, people who care about their pets will do anything for them. Meaning, spend anything on them, too.

Companies can stand out online by appealing to "man's best friend."

You know petscaping is a trend, but how do you communicate that to your consumers?

Continue reading to learn how your garden brand can appeal to a new audience of pet lovers. 

For this week’s speaker series, we sat down with intern, Courtney Kates.

Currently a senior at the University of Delaware, Courtney will be graduating in just a few months. She majors in mass communication and double minors in organizational &community leadership and advertising.

Courtney has definitely found her place in the PR world. Not only is this her second semester interning for Garden Media, she is also on the PR team for UDress Magazine, a student run fashion publication at UD, and worked on the PR committee for Gamma Sigma Sigma, a service organization. 

All these experiences have made her realize her love for public relations.

Continue reading to learn more about Courtney and the role she plays at Garden Media.

You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.

We advise writing a headline after the body is written because the headline should summarize the entire article.

While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.

Continue reading to find out the hidden formula for creating a booming blog headline.

Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.

A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.

Continue reading for more information about how garden brands can incorporate images into their social media strategies.

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

For this week’s speaker series, we sat down with Jourdan Cole to discuss her not-so-traditional path into public relations.

As an account executive, Jourdan works closely with a variety of clients to see that their needs are met and exceeded. Her background in journalism and criminal justice provide her with a unique industry perspective.  

Continue reading to learn more about Jourdan and the role she plays a Garden Media.