Have you ever wondered how some brands seamlessly collaborate with influencers, show up regularly, and capture their audience's attention effortlessly? Navigating influencer partnerships requires strategy, research, and finesse. Social media influencers and content creators wield unprecedented power in today’s digital marketing sphere, especially in the green industry.  

Our 2024 Garden Trends Report highlights the gravity of the movement towards influencer marketing, especially when trying to reach Gen Z audiences. Growing up in a wholly digital world, Gen Z are digital natives, and these creators are now more trusted regarding product reviews over social ads and celebrity endorsements. According to LTK’s 2023 Gen Z shopper study, creators are 3.5x more influential than social media ads - so influencer marketing and promotions through short-form videos are vital for reaching Gen Z.

Did you know colleges now offer social media influencing majors? It’s a testament to how quickly this industry is evolving and why your company cannot afford to overlook it. Many factors go into finding the right influencer, which can be overwhelming. 

Read on to learn more about how to navigate influencer partnerships with ease.  

Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023. 

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset. 

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube. 

Read on to learn more about how social media has maintained and even gained importance during the current economic development. 

Pantone’s 2022 Color of the Year, “Very Peri,” a custom periwinkle with hints of violet-red, is popping up on taste makers’ radars around the country. From delicate blossoms to vibrant foliage, you can find periwinkles and purples in a vast array of landscape plants. As trendy pollinator, edible, and cutting gardens are poised to capture gardeners’ attention in spring 2022, the following periwinkle plants offer an inspiring infusion of this year’s “it” color.

Read on for the four surprising finds of the 2020 holiday season.

July is National Blueberry Month, a perfect time to celebrate the delicious and nutritious fruit.

We invite you to grow, eat, and cook with this powerhouse nature provides.

The health benefits of blueberries are widely known and continue to get attention as studies find even more super benefits from blueberries.

Among fruit, blueberries have the highest total antioxidant to help us fend off disease. They reduce belly fat, prevent hypertension, improve memory, and help to reduce the risk of colon cancer. 

And let's be honest, they are delicious!

Read more to learn the Four P's of growing blueberries and two recipes.

October 2017 - (Philadelphia) IMPACT Marketing & PR, Inc. was recognized in the Philadelphia Book of Lists as a Top Woman-Owned business and Top PR firm for 2017. Suzi McCoy founded IMPACT Marketing 30 years ago.

Garden Media Group, a subsidiary of IMPACT, was founded 20 years ago to serve the horticulture, gardening and outdoor living industries. Our boutique public relations firm gets results fast because we have our finger on the pulse of the industry and the ear of influencers from top outlets – from Better Homes & Gardens and Magnolia Journal to the sweeping social media outlets. Our clients are both national and international and come to us to make them popular with their target market. We also publish an annual garden trends report, one of the most widely read reports in the industry.

Continue Reading to learn about our Queen Bee and how GMG was born.

For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.

The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.

Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.

Continue reading to learn more about the potscaping trend. 

You know by now that Grow 365 highlights eight  industry trends that inspire gardening year-round. In 2017, Mother Nature doesn’t have jurisdiction indoors.

Here’s another look into the rest of our 2017 trends.

Continue Reading for a deep dive into our trends.

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.

For today’s Trending Thursday post, we’re looking back to 2007 where we identified gardening as a non-stop activity with 24-hour Gardens.

As the idea of outdoor living spaces took off, people started to view their gardens as an extension of their homes. People began turning their gardens into destinations that were able to entertain guests well after the sun went down.  

Here’s how the concept of 24-Hour Gardens has shaped the garden industry for the last nine years.

Continue reading to learn more about 24-Hour Gardens.