Over the past year, millions have sunk their hands into a bag of potting soil and fallen in love with gardening. Whether it was a new indoor plant for the at-home office, or starting vegetable seeds, these new gardeners are here to stay! Getting started can be intimidating and there is no shortage of options of where to find info on gardening.
Read more to find out WHERE these new gardeners are going for tips and tricks.
Topics: internet marketing, social media, Social
“Brand prosperity is a lot like the root system of a tree; if you think about the root system of a tree, it is hidden beneath the earth, but it is fundamental to whether or not that tree flourishes and whether or not it bears fruit … if any of the roots are weak or not functioning well, the ability of the tree to flourish is compromised.”
—Michael Movitz, The Movitz Group
The success of a brand, according to Michael Movitz, relies on an interconnected set of factors he calls the 7 P's: Purpose, product, people, pathway, pricing, and promotion of the brand.
Read more to learn how to manage these factors and achieve brand success.
Topics: branding, Digital Branding, horticultural marketing communications, internet marketing
Who runs the world? Beyoncé! And marketing is no different.
Queen B, as her fans like to call her, is not only a top entertainer, but also a great marketer. Any brand should aspire to follow in her marketing and public relations footsteps.
Beyoncé utilizes strategies that are not typical - but work very well. And by adapting her efforts to the digital world, she has found even greater success.
Topics: branding, PR Strategy, Marketing to Millennials, internet marketing, social media
What began as a virtual scrapbook experience has evolved into a one stop shop for all tech-savvy shoppers.
Pinterest is sweeping out the middle man and letting users browse and purchase items straight from its mobile site with the new “Buyable Pins” option, rolling out to users as we speak.
With this upgrade, Pinterest has the ability to launch into the number one spot for e-commerce. As of now, they are right behind Facebook in terms of online sales generated from social media.
According to Shopify, Pinterest brings in an average sale of $50, which is higher than any other social media platform.
93 percent of users plan out their purchases by using Pinterest, and orders on Pinterest from mobile devices have increased by 140 percent in the past two years.
Topics: Pinterest, Digital Branding, internet marketing, garden business, social media
Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.
Wondering what types of content marketing your brand should be engaging in for 2015?
Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.
Continue reading to learn about three trends that are key to your garden business’s success.
Topics: Trending Thursday, trends, internet marketing, Garden Media Group, marketing
You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?
This depends, have you been utilizing your connected consumers in each of these campaigns?
Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."
"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today
Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.
Continue reading to learn how to leverage your influential customers with easy referral marketing tips.
Topics: Trending Thursday, internet marketing, Garden Media Group, content marketing, marketing
From Facebook to Instagram and Pinterest, options for social media campaigns are endless.
If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.
From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.
Read on to learn how your garden brand can conduct a successful social media campaign.
Topics: Trending Thursday, internet marketing, Garden Media Group, social media, facebook
To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials.
Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business.
Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.
Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.
Topics: lawn and garden public relations, garden marketing, Marketing to Millennials, internet marketing, Garden Media Group, content marketing
The constant availability of the internet has made spreading news about your garden business easier than ever.
But, getting your consumers to read that news has proven to be far more difficult.
Every minute of every day gardening customers are logging on and searching for the latest gardening news, but is your green business on their watch list?
With all of the news, phone apps and social media sites, your company news can easily disappear into the market noise.
Find out what form of media your garden consumers are reading and tips to ensure your message doesn't just get published--it gets read.
Topics: lawn and garden public relations, creating content, PR Strategy, marketing communications, garden trade show marketing, internet marketing, public relations media plan, content marketing
By now, your garden business knows social media matters.
Though startling new social media research shows that how you think about social media may need to be updated.
You know who you are targeting on social media, what types of content to post, and when to update your page.
But do you know where social media ranks in terms of activity on the web? Or how often LinkedIn gets a new member?
The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.
Topics: Twitter, internet marketing, garden business, Garden Media Group, social media, blogging, Youtube, facebook, LinkedIn
