Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023. 

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset. 

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube. 

Read on to learn more about how social media has maintained and even gained importance during the current economic development. 

Topics: garden marketing, creating content, Twitter, branding, PR Strategy, Media Relations, marketing communications, Public Relations Trends, Digital Branding, trends, internet marketing, Instagram, public relations media plan, Garden Media Group, Garden Trends, social media, Youtube, marketing, facebook, Garden Media, Social, technology

What if we told you there was a social media platform that has over 430 million active users, billions of visits each month, and is being overlooked by most companies?

Reddit. Yep, we said Reddit. It is the internet epicenter of virality.

Centered around massive, highly casual message boards –called subreddits – this platform creates a community around any niche interest, from fandoms to flowers. Among the countless subreddits are many garden and horticulture-related boards like “What Is This Plant?” and “Plant Clinic,” the latter of which has 4.5 million followers alone!

Right now you’re probably thinking “Ugh, another thing to keep track of?” but don’t panic! No need to overhaul your whole digital strategy. Read on to learn three tips to stay Reddit-ready. 

Topics: Public relations, internet marketing, Social, technology, generation z

Gardening is on the tip of everyone’s tongues as unprecedented millions took to plants during the pandemic. Are you speaking the new gardener’s language?

This report analyzes millions of social media posts and articles written across the course of the pandemic. These gardening posts reveal key patterns in language and sentiment – and represent a significant shift in the way the public talked about plants before and after COVID-19.

Navigating emerging pandemic trends and topics, Mind the Gap helps readers better relate to the gardening public – and gain the trust of the new gardener.

Topics: branding, marketing communications, garden PR consultant, internet marketing, Garden Media Group, Garden Trends, social media, Social

Over the past year, millions have sunk their hands into a bag of potting soil and fallen in love with gardening. Whether it was a new indoor plant for the at-home office, or starting vegetable seeds, these new gardeners are here to stay! Getting started can be intimidating and there is no shortage of options of where to find info on gardening.

Read more to find out WHERE these new gardeners are going for tips and tricks.

Topics: internet marketing, social media, Social

“Brand prosperity is a lot like the root system of a tree; if you think about the root system of a tree, it is hidden beneath the earth, but it is fundamental to whether or not that tree flourishes and whether or not it bears fruit … if any of the roots are weak or not functioning well, the ability of the tree to flourish is compromised.”

—Michael Movitz, The Movitz Group

The success of a brand, according to Michael Movitz, relies on an interconnected set of factors he calls the 7 P's: Purpose, product, people, pathway, pricing, and promotion of the brand.

Read more to learn how to manage these factors and achieve brand success.

Topics: branding, Digital Branding, horticultural marketing communications, internet marketing

Topics: branding, PR Strategy, Marketing to Millennials, internet marketing, social media

What began as a virtual scrapbook experience has evolved into a one stop shop for all tech-savvy shoppers.

Pinterest is sweeping out the middle man and letting users browse and purchase items straight from its mobile site with the new “Buyable Pins” option, rolling out to users as we speak.

With this upgrade, Pinterest has the ability to launch into the number one spot for e-commerce. As of now, they are right behind Facebook in terms of online sales generated from social media.

According to Shopify, Pinterest brings in an average sale of $50, which is higher than any other social media platform.

93 percent of users plan out their purchases by using Pinterest, and orders on Pinterest from mobile devices have increased by 140 percent in the past two years.

Continue reading to find out how Pinterest’s Buy It Now button can help Garden businesses boom.

Topics: Pinterest, Digital Branding, internet marketing, garden business, social media

Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.

Wondering what types of content marketing your brand should be engaging in for 2015?

Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.

Continue reading to learn about three trends that are key to your garden business’s success.

Topics: Trending Thursday, trends, internet marketing, Garden Media Group, marketing

You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?

This depends, have you been utilizing your connected consumers in each of these campaigns?

Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."

"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today

Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.

Continue reading to learn how to leverage your influential customers with easy referral marketing tips.

Topics: Trending Thursday, internet marketing, Garden Media Group, content marketing, marketing

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

Topics: Trending Thursday, internet marketing, Garden Media Group, social media, facebook