GROW! Marketing and Public Relations Tips

Navigating Influencer Partnerships

Posted by Bridget Langan on Thu, Nov 30, 2023 @ 9:05 AM

Have you ever wondered how some brands seamlessly collaborate with influencers, show up regularly, and capture their audience's attention effortlessly? Navigating influencer partnerships requires strategy, research, and finesse. Social media influencers and content creators wield unprecedented power in today’s digital marketing sphere, especially in the green industry.  


Our 2024 Garden Trends Report highlights the gravity of the movement towards influencer marketing, especially when trying to reach Gen Z audiences. Growing up in a wholly digital world, Gen Z are digital natives, and these creators are now more trusted regarding product reviews over social ads and celebrity endorsements. According to LTK’s 2023 Gen Z shopper study, creators are 3.5x more influential than social media ads - so influencer marketing and promotions through short-form videos are vital for reaching Gen Z.


Did you know colleges now offer social media influencing majors? It’s a testament to how quickly this industry is evolving and why your company cannot afford to overlook it. Many factors go into finding the right influencer, which can be overwhelming. 

Read on to learn more about how to navigate influencer partnerships with ease.  

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Topics: garden marketing, horticultural marketing communications, key influencers, generation z

Are You Sleeping on This Social Platform?

Posted by Lindsay Day on Thu, Jun 30, 2022 @ 6:01 PM

What if we told you there was a social media platform that has over 430 million active users, billions of visits each month, and is being overlooked by most companies?

Reddit. Yep, we said Reddit. It is the internet epicenter of virality.


Centered around massive, highly casual message boards –called subreddits – this platform creates a community around any niche interest, from fandoms to flowers. Among the countless subreddits are many garden and horticulture-related boards like “What Is This Plant?” and “Plant Clinic,” the latter of which has 4.5 million followers alone!


Right now you’re probably thinking “Ugh, another thing to keep track of?” but don’t panic! No need to overhaul your whole digital strategy. Read on to learn three tips to stay Reddit-ready. 

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Topics: Public relations, internet marketing, Social, technology, generation z

What Do you Know About Gen Z?

Posted by Katie Dubow on Thu, Nov 1, 2018 @ 2:13 PM

“Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour. To Generation Z, a phone will be broken if they cannot see the other person on the other end. It’s a brave new world that Generation Z is growing up in.” Ryan Jenkins

According to Laura Stack at TLNT, the first batch of kids born in Y2K is starting college in large numbers and their slightly older siblings are nearing graduation or have graduated.

The first few members of Generation Z , born from about 1996 to 2016, have entered the workforce.

By all indications, they’ll prove themselves just as practical and capable as Millennials.

Read more to learn what Gen Z wants from employers and what we can expect from them.

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Topics: Marketing to Millennials, generation z

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