There’s no denying that Yuccies, Millennials and Modern Homesteaders are the garden industry’s
top new consumers. Before we identified these leading groups for 2016, we spotted one core group of people that seamlessly merged gardening with city living.
For this week’s throwback trends post, we’re highlighting a 2012 staple: Urban Knights.
Topics: branding, Trending Thursday, Marketing to Millennials, Garden Trends, honesty
Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.
The public evaluates professionals based on their reputations.
Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.
Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.” One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.
Topics: audience, branding, PR Strategy, image building, honesty
