GROW! Marketing and Public Relations Tips

Gardens are Spreading Their Way Into the World of Sports

Posted by Brandon Brown on Thu, Oct 28, 2021 @ 3:55 PM

A love of gardens and plants have been prevalent throughout history at many major event spaces and attractions. Recently, the love of gardening is breaking into the sports world and has become the center of attention at some major league baseball (MLB) stadiums. With interest in gardening continuing to become more and more popular, even the players and faculty have joined in to help create these gardens. Here are some of our favorite gardens in the MLB.

  • The San Diego Padres have taken gardening to the next level. The Petco Park bullpen has a garden featuring herbs, tomatoes, and 18 varieties of peppers. This has not only become popular with the fans, but the players have tended to the garden and use what they grow for their own salads and other meals. Luke Yoder, Petco Park’s director of field operations, has been tending to the Padre's garden. Yoder said during an interview, “If you name it, we’ve grown it or have it,” They have grown over 18 varieties of peppers from 15 countries. Yoder says, “The pitching coaches and players like to play with them and pop one every once in a while, to get them going.”


Read More

Topics: Garden Trends, social media, Sports marketing

Mind the Gap: Talking About Plants in a Post-COVID World

Posted by Becky Paxton on Fri, Oct 22, 2021 @ 2:06 PM

Gardening is on the tip of everyone’s tongues as unprecedented millions took to plants during the pandemic. Are you speaking the new gardener’s language?

This report analyzes millions of social media posts and articles written across the course of the pandemic. These gardening posts reveal key patterns in language and sentiment – and represent a significant shift in the way the public talked about plants before and after COVID-19.

Navigating emerging pandemic trends and topics, Mind the Gap helps readers better relate to the gardening public – and gain the trust of the new gardener.

Read More

Topics: branding, marketing communications, garden PR consultant, internet marketing, Garden Media Group, Garden Trends, social media, Social

Why TikTok is Here to Stay and Why You Should Care

Posted by Lindsay Day on Wed, Sep 1, 2021 @ 10:32 AM

In the modern digital age, new social media platforms pop up every other day. And as quickly as they come, they often fizzle out faster than you can say YikYak, ClubHouse, or Vine. It’s a whirlwind for anyone trying to create a digital marketing strategy!

When TikTok came to the stage, many assumed it, too, wouldn’t last. Yet it continues to be the number one downloaded app, and users average 80 minutes a day scrolling through endless videos. We predict it is here to stay.

Read more to learn how this “clock” app works and how your garden brand can use it. 

Read More

Topics: marketing communications, trends, content marketing, social media, facebook, Social, Gen Z, technology

Sold Out!  Plants are Running Low... But What are Customers Saying?

Posted by Becky Paxton on Mon, Jun 14, 2021 @ 2:05 PM

The headlines seem to be everywhere – skyrocketing plant sales, seed shortages, and a cut flower frenzy. On the heels of the pandemic, 2021 has seen a fervor for plants and garden goods that our industry hasn’t experienced in years.

As industry struggles to meet the demands of the massive “plantdemic” gardening trend, many are acutely aware of how limited supplies are this spring.

And this has led to an important question: how much of the “sold out blues” are consumers feeling? 

This spring, many gardeners (including first-timers) arrived at the garden center ready to shop, only to be met with empty shelves and in some cases, unfulfilled wishes. In our visions of worst-case scenarios, we imagine them getting frustrated and giving up – even abandoning the hobby.

Luckily, social media is giving us insight into consumers’ thoughts and feelings…

Read more to find out what they’re posting - it isn’t what you might expect!

Read More

Topics: marketing communications, garden PR consultant, Instagram, Garden Trends, social media

The #PlantTok Accounts You Need to Follow Now

Posted by Lindsay Day on Thu, May 27, 2021 @ 3:13 PM

Over the past year, millions have sunk their hands into a bag of potting soil and fallen in love with gardening. Whether it was a new indoor plant for the at-home office, or starting vegetable seeds, these new gardeners are here to stay! Getting started can be intimidating and there is no shortage of options of where to find info on gardening.

Read more to find out WHERE these new gardeners are going for tips and tricks.

Read More

Topics: internet marketing, social media, Social

Green with Envy: Tips from the New Cool Kids of Garden Social Media

Posted by Becky Paxton on Mon, Oct 5, 2020 @ 1:23 PM

With gardens and houseplants shifting from white-hot trend in 2019 to full-blown national obsession in 2020, the faces at the front of the new wave are social media influencers with legions of followers and backyards that make us—yes—green with envy.

Why should businesses in the horticulture industry pay attention to garden influencers, who range from tattooed and pierced ‘plant dads’ to proud grandmothers with enviable backyards? Because they have a direct line to the eyes, ears and wallets of millions of consumers. And the numbers tell us that these customers trust and take their buying queues from social influencers.

Smart companies are asking two questions:
• What are garden influencers doing right?
• And how can we work with them?

Read more to learn the 1-2-3’s of influencer marketing to green industry businesses.

Read More

Topics: Instagram, social media, key influencers, inbound marketing, Social

Grow! with Katie's Guest Brie Arthur

Posted by Courtney Brown on Fri, Apr 10, 2020 @ 12:33 PM

Today on Grow! With Katie, we got to *virtually* hang out with our bestie and best-selling author and speaker, Brie Arthur (shhh, it’s her birthday!).

Brie’s first book, The Foodscape Revolution, laid the groundwork for realizing the full potential that every landscape offers, planting with purpose to grow fruits and veggies alongside traditional plantings.  What a perfect topic for right now! 

Read More

Topics: social media, Interviews

Optimize your Social Media Strategy for your Next Trade Show

Posted by Katie Dubow on Fri, Mar 6, 2020 @ 12:20 PM

Social media has become increasingly important over the past five years as an integral part of your overall trade show strategy.

Social media can be a great way to drive traffic to your booth at the show when used properly. It is in your best interest to cut through the noise and not only be active on the show floor, but also active online in the coming weeks and days before the show. 

By taking a proactive approach before the show, you are allowing yourself the opportunity to meet as many people as you possibly can.

During the show, we suggest assigning someone to “real-time” social media monitoring. This person can monitor the show chatter as it’s happening, drive traffic to your booth and quickly respond to photo tags and direct messages. This is usually someone who is not onsite, but able to dedicate his or her undivided attention to reaching out to as many people as possible during the show. It is an investment in time and resources, but one that can make a huge difference in your brand’s visibility during the show.

Read on to learn five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

Read More

Topics: trade show public relations, garden trade show marketing, social media

Hootsuite Release Top Social Media Trends for 2020

Posted by Katie Dubow on Thu, Jan 9, 2020 @ 3:44 PM

We love trends. Mostly garden trends but we are also suckers for social media trends. This year, the team behind social media management tool Hootsuite has released a list of what they deem to be the most likely social media trends in 2020, following a survey of over 3,000 marketers.

As the new year starts many of you are busy in your content marketing planning. First, stop and  plan for the next big moments in social.

Their top picks included personalized messaging, bold political statements and the continuing rise of TikTok as a platform giant, among others.

Read more for a deep dive into the four game-changers for social media, according to Hootsuite.

Read More

Topics: trends, social media

Boost Your Social Media ROI in 2020

Posted by Katie Dubow on Thu, Jan 2, 2020 @ 11:32 AM

It's a new decade and a new chance to revamp your social media strategies.

When it comes to social media, does it feel like you’re throwing spaghetti at the wall to see what sticks?

Brands today are having a harder time getting visibility, engagement and conversions from social media than years prior.

Facebook shows about 1% of your organic posts to your fans. Additionally, once a fan likes your page, you only have 2 weeks to get their attention of they are lost as an organic fan forever.

Luckily, there are strategies you can use to see more results with your social media efforts (and investment).

Read more to learn how you can start the year off strong by making these 4 changes.

Read More

Topics: social media

2022 Garden Trends Report

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all