GROW! Marketing and Public Relations Tips

Sold Out!  Plants are Running Low... But What are Customers Saying?

Posted by Becky Paxton on Mon, Jun 14, 2021 @ 2:05 PM

The headlines seem to be everywhere – skyrocketing plant sales, seed shortages, and a cut flower frenzy. On the heels of the pandemic, 2021 has seen a fervor for plants and garden goods that our industry hasn’t experienced in years.

As industry struggles to meet the demands of the massive “plantdemic” gardening trend, many are acutely aware of how limited supplies are this spring.

And this has led to an important question: how much of the “sold out blues” are consumers feeling? 

This spring, many gardeners (including first-timers) arrived at the garden center ready to shop, only to be met with empty shelves and in some cases, unfulfilled wishes. In our visions of worst-case scenarios, we imagine them getting frustrated and giving up – even abandoning the hobby.

Luckily, social media is giving us insight into consumers’ thoughts and feelings…

Read more to find out what they’re posting - it isn’t what you might expect!

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Topics: marketing communications, garden PR consultant, Instagram, Garden Trends, social media

The #PlantTok Accounts You Need to Follow Now

Posted by Lindsay Day on Thu, May 27, 2021 @ 3:13 PM

Over the past year, millions have sunk their hands into a bag of potting soil and fallen in love with gardening. Whether it was a new indoor plant for the at-home office, or starting vegetable seeds, these new gardeners are here to stay! Getting started can be intimidating and there is no shortage of options of where to find info on gardening.

Read more to find out WHERE these new gardeners are going for tips and tricks.

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Topics: internet marketing, social media, Social

Green with Envy: Tips from the New Cool Kids of Garden Social Media

Posted by Becky Paxton on Mon, Oct 5, 2020 @ 1:23 PM

With gardens and houseplants shifting from white-hot trend in 2019 to full-blown national obsession in 2020, the faces at the front of the new wave are social media influencers with legions of followers and backyards that make us—yes—green with envy.

Why should businesses in the horticulture industry pay attention to garden influencers, who range from tattooed and pierced ‘plant dads’ to proud grandmothers with enviable backyards? Because they have a direct line to the eyes, ears and wallets of millions of consumers. And the numbers tell us that these customers trust and take their buying queues from social influencers.

Smart companies are asking two questions:
• What are garden influencers doing right?
• And how can we work with them?

Read more to learn the 1-2-3’s of influencer marketing to green industry businesses.

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Topics: Instagram, social media, key influencers, inbound marketing, Social

Grow! with Katie's Guest Brie Arthur

Posted by Courtney Brown on Fri, Apr 10, 2020 @ 12:33 PM

Today on Grow! With Katie, we got to *virtually* hang out with our bestie and best-selling author and speaker, Brie Arthur (shhh, it’s her birthday!).

Brie’s first book, The Foodscape Revolution, laid the groundwork for realizing the full potential that every landscape offers, planting with purpose to grow fruits and veggies alongside traditional plantings.  What a perfect topic for right now! 

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Topics: social media, Interviews

Optimize your Social Media Strategy for your Next Trade Show

Posted by Katie Dubow on Fri, Mar 6, 2020 @ 12:20 PM

Social media has become increasingly important over the past five years as an integral part of your overall trade show strategy.

Social media can be a great way to drive traffic to your booth at the show when used properly. It is in your best interest to cut through the noise and not only be active on the show floor, but also active online in the coming weeks and days before the show. 

By taking a proactive approach before the show, you are allowing yourself the opportunity to meet as many people as you possibly can.

During the show, we suggest assigning someone to “real-time” social media monitoring. This person can monitor the show chatter as it’s happening, drive traffic to your booth and quickly respond to photo tags and direct messages. This is usually someone who is not onsite, but able to dedicate his or her undivided attention to reaching out to as many people as possible during the show. It is an investment in time and resources, but one that can make a huge difference in your brand’s visibility during the show.

Read on to learn five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

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Topics: trade show public relations, garden trade show marketing, social media

Hootsuite Release Top Social Media Trends for 2020

Posted by Katie Dubow on Thu, Jan 9, 2020 @ 3:44 PM

We love trends. Mostly garden trends but we are also suckers for social media trends. This year, the team behind social media management tool Hootsuite has released a list of what they deem to be the most likely social media trends in 2020, following a survey of over 3,000 marketers.

As the new year starts many of you are busy in your content marketing planning. First, stop and  plan for the next big moments in social.

Their top picks included personalized messaging, bold political statements and the continuing rise of TikTok as a platform giant, among others.

Read more for a deep dive into the four game-changers for social media, according to Hootsuite.

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Topics: trends, social media

Boost Your Social Media ROI in 2020

Posted by Katie Dubow on Thu, Jan 2, 2020 @ 11:32 AM

It's a new decade and a new chance to revamp your social media strategies.

When it comes to social media, does it feel like you’re throwing spaghetti at the wall to see what sticks?

Brands today are having a harder time getting visibility, engagement and conversions from social media than years prior.

Facebook shows about 1% of your organic posts to your fans. Additionally, once a fan likes your page, you only have 2 weeks to get their attention of they are lost as an organic fan forever.

Luckily, there are strategies you can use to see more results with your social media efforts (and investment).

Read more to learn how you can start the year off strong by making these 4 changes.

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Topics: social media

Instagrammers that Give Us Major Plant Inspo

Posted by Katie Dubow on Fri, Sep 20, 2019 @ 10:06 AM

On our personal Instagram feeds, the accounts we follow fall into a few categories. While we obviously keep up with our IRL friends (and some memes), we also love to double-tap on inspiring indoor and outdoor posts.

And there are some accounts that we could endlessly scroll through and get our inspiration fixes for both.

A few designers and gardeners have a passion for plants that they love to foster within their Instagram accounts. Whether they are photographing their own beautiful gardens or posting curated pictures, they never fail to make our scrolling a little brighter.

Want to see what members of the garden set you need to follow? Read ahead and find something new to like (or double tap.)

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Topics: Instagram, social media

Social Videos Build Engagement

Posted by Katie Dubow on Mon, Sep 16, 2019 @ 11:00 AM

Facebook and Instagram are visual mediums. And lately, they have turned the focus from photos to video. If you ask most marketers which content dominates social media, we say video.

BuzzSumo studied 777 million Facebook posts and says, there’s no better way to boost engagement than through video content.

Video posts generate 59% more engagement than other post types.

It’s not just organic posts that see higher engagement from video on Facebook either. Rounding up content from all of our clients shows, video is queen. 

Do some types of video work better than others on Facebook? Yes. Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, videos on Facebook and Instagram can be a great way to build an audience, as well as to kick off your customer journey…but how do you get started?

Read more to learn how to use Facebook and Instagram videos to build an audience.

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Topics: social media, video marketing

Why Your Garden Business Needs to Change its Facebook Strategy

Posted by Jourdan Cole on Thu, May 23, 2019 @ 9:30 AM

For years, garden businesses measured their social media presence by how many “likes” they acquired. Particularly on the platform that first introduced “likes” — Facebook.

Facebook has undergone numerous changes over the past decade. Just a few years ago, you needed to have more page likes to have your content served to people — it wasn’t even an option for people to comment on a brand’s post unless they liked the page. As Facebook grew, a larger number of page likes meant that more people would see your content and possibly engage with it.

Social media marketing continues to evolve as newer platforms like Instagram and Snapchat bring new features. Metrics that were once relevant, have lost their luster in light of news feed changes and competition for finite amounts of news feed space.

Having social influence online and in-person is still necessary for brands to thrive. Users look to one another to validate brands and what they have to offer, however there are more relevant ways to measure your garden brand’s impact on social media than page likes and followers.

Read more to learn why...

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Topics: social media, facebook, video marketing

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