Today, with over 1 billion websites on the internet and a new one added approximately every three seconds, breaking through the noise and securing a spot the highly coveted first page of Google search results is the ultimate goal for brands. But here’s the empowering part: you have the tools get there.
Let's explore the process.
Topics: PR Strategy, Media Relations, Digital Branding, SEO, content marketing
How accurate are the rumors that journalists are leaving Twitter?
Fake news!
Twitter is no stranger to news cycles, and many are reporting a mass exodus of journalists due to leadership changes within the organization. However, according to Muck Rack's 2023 State of Journalism report, Twitter remains a vital tool for journalists.
---Read on to understand why journalists in the green industry are staying loyal to Twitter and how their relationship with the platform is changing. ---
Topics: Twitter, Media Relations
Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023.
The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset.
In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube.
Read on to learn more about how social media has maintained and even gained importance during the current economic development.
Topics: garden marketing, creating content, Twitter, branding, PR Strategy, Media Relations, marketing communications, Public Relations Trends, Digital Branding, trends, internet marketing, Instagram, public relations media plan, Garden Media Group, Garden Trends, social media, Youtube, marketing, facebook, Garden Media, Social, technology
I recently attended my seventeenth GWA (The Association for Garden Communicators) Conference in beautiful Buffalo, NY.
It’s hard for me to believe I’ve been in garden PR for almost 20 years (gasp)! I guess I love what I do, right? It’s always a joy attending this yearly conference, which allows me to reconnect with many of my garden friends that I only get to see once a year. And, of course, making new friends, too!
After working and attending a variety of industry events throughout my career, I want to share a few tips for connecting with the media that will help you be more successful when pitching. After all, this is a great opportunity for face time and relationship building!
Topics: trade show public relations, Media Relations, social media, Garden Media
When I first started working in public relations, I had no idea that relationships were going to be such an important part of my career. After the first year of handling PR for a high-tech company, I quickly learned that earning media coverage requires strong working relationships with journalists.
Even after more than twenty years, I still keep in touch with many of the journalists I met early on in my career.
Now with even more platforms to cultivate media relationships, making these connections has become easier than ever.
Topics: PR Strategy, Media Relations, Public Relations Trends, Garden Media Group, Garden Media, Media Tour
How do you spend your Thursday nights? If you don’t already, join the club and tune into ABC’s hit show Scandal, starring Kerry Washington as Olivia Pope. Aside from a thrilling plot, this show offers a true emulation of the life of a PR professional. Olivia Pope and her gladiators are the strategic master minds that run Washington, D.C and there’s a lot to learn from their success.
Topics: Public relations, branding, Media Relations, Garden Media Group, employment
The secret is all in the pitch.
Topics: Media Relations, lawn & garden public relations, Garden Media Group, Garden Media, pitching
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.
One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.
Topics: audience, branding, Media Relations, pitching, Media Tour
As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.
It is our job to make them stars, after all.
What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.
We’ve offered a few tips on how to mold your client into the perfect brand ambassador.
Topics: Public relations, branding, Media Relations, Garden Media, Interviews
Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.
For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.
Topics: audience, PR Strategy, Media Relations, Garden Media Group, lessons
