Brainstorming can be a great way to come up with the best new idea, product or solution. But how often do you get stuck with “been there done that” or “it didn’t work in the past”?
I know I get caught up in my own head and cannot get past an idea until it is a confirmed “No” – or I say it out loud to someone and then realize it was probably not the best idea.
Richard Tait knows this all too well. As a creative consultant, he has held brainstorm sessions for countless companies to help solve issues they were facing. He told us an old story about a major department store chain and how they were able to turn around sales with a simple sales conversation and a strategically designed piece of paper. Crazy, right?
During our monthly ‘Lunch with a Pro’ workshop, Richard returned to our office to help our team figure out the best way to brainstorm.