GROW! Marketing and Public Relations Tips

Taking MANTS To-Go: 2022 New Product Highlights from Baltimore

Posted by Lindsay Day on Fri, Jan 7, 2022 @ 5:20 PM

The new year has begun and that means trade show season! Unfortunately, with the ever-evolving pandemic, there is still a lot of uncertainty about how the shows will unfold.

The first of the year is always MANTS, the Mid-Atlantic Nursery Trade Show, celebrating its 52nd show in Baltimore. With masks on, thousands of attendees joined the hundreds of exhibitors for three days of shopping, buying, and relationship building in the horticulture industry.

Like always, MANTS did not disappoint and there was no shortage of hot new plant releases and cool new tools and products. No worries if you couldn’t make it, we’ve wrapped up a “To-Go” list of some of the most eye-catching new products from the show.

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Topics: trade show public relations, gardening, horticultural marketing communications, product launch, meetings

Very Peri Plant Picks: Pantone's Color of the Year in Your Garden

Posted by Becky Paxton on Fri, Dec 17, 2021 @ 1:18 PM

Pantone’s 2022 Color of the Year, “Very Peri,” a custom periwinkle with hints of violet-red, is popping up on taste makers’ radars around the country. From delicate blossoms to vibrant foliage, you can find periwinkles and purples in a vast array of landscape plants. As trendy pollinator, edible, and cutting gardens are poised to capture gardeners’ attention in spring 2022, the following periwinkle plants offer an inspiring infusion of this year’s “it” color.

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Topics: Public relations, garden marketing, marketing communications, trends

Gardens are Spreading Their Way Into the World of Sports

Posted by Brandon Brown on Thu, Oct 28, 2021 @ 3:55 PM

A love of gardens and plants have been prevalent throughout history at many major event spaces and attractions. Recently, the love of gardening is breaking into the sports world and has become the center of attention at some major league baseball (MLB) stadiums. With interest in gardening continuing to become more and more popular, even the players and faculty have joined in to help create these gardens. Here are some of our favorite gardens in the MLB.

  • The San Diego Padres have taken gardening to the next level. The Petco Park bullpen has a garden featuring herbs, tomatoes, and 18 varieties of peppers. This has not only become popular with the fans, but the players have tended to the garden and use what they grow for their own salads and other meals. Luke Yoder, Petco Park’s director of field operations, has been tending to the Padre's garden. Yoder said during an interview, “If you name it, we’ve grown it or have it,” They have grown over 18 varieties of peppers from 15 countries. Yoder says, “The pitching coaches and players like to play with them and pop one every once in a while, to get them going.”


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Topics: Garden Trends, social media, Sports marketing

Mind the Gap: Talking About Plants in a Post-COVID World

Posted by Becky Paxton on Fri, Oct 22, 2021 @ 2:06 PM

Gardening is on the tip of everyone’s tongues as unprecedented millions took to plants during the pandemic. Are you speaking the new gardener’s language?

This report analyzes millions of social media posts and articles written across the course of the pandemic. These gardening posts reveal key patterns in language and sentiment – and represent a significant shift in the way the public talked about plants before and after COVID-19.

Navigating emerging pandemic trends and topics, Mind the Gap helps readers better relate to the gardening public – and gain the trust of the new gardener.

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Topics: branding, marketing communications, garden PR consultant, internet marketing, Garden Media Group, Garden Trends, social media, Social

5 Customer Loyalty Trends

Posted by Katie Dubow on Wed, Sep 22, 2021 @ 3:52 PM

I recently had the pleasure of co-presenting with Sam Kirkland of Epicor and Jennifer Hatalski of Calloway's about Customer Loyalty. What is it? How do you get it? And what the trends today are (my section... obviously.) 

We learned that with so many competitors, it is tough for small garden brands to get ahead of the curve. Small brands often double up efforts to get recognized against more established brands. Why?

  • 82% stopped dealing with businesses with poor customer service.
  • It costs 5% more to acquire a new customer than to keep an existing one satisfied and happy.
  • Loyal repetitive customers spend 33% more than new ones.
  • 50% of millennials and Gen Zers believe earning rewards is more hassle than it’s worth.

Sam, Jennifer and I described how “Earn and burn,” or pure discount-based programs, are no longer enough. Consumers are looking for something more.

When it comes to loyalty rewards, it’s no longer just about the transaction at point of purchase; it’s about additional experiences and services that create new touchpoints. 

Read more to learn the 5 Trends in Customer Loyalty sure to keep customers coming back.

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Topics: Public Relations Trends

Why TikTok is Here to Stay and Why You Should Care

Posted by Lindsay Day on Wed, Sep 1, 2021 @ 10:32 AM

In the modern digital age, new social media platforms pop up every other day. And as quickly as they come, they often fizzle out faster than you can say YikYak, ClubHouse, or Vine. It’s a whirlwind for anyone trying to create a digital marketing strategy!

When TikTok came to the stage, many assumed it, too, wouldn’t last. Yet it continues to be the number one downloaded app, and users average 80 minutes a day scrolling through endless videos. We predict it is here to stay.

Read more to learn how this “clock” app works and how your garden brand can use it. 

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Topics: marketing communications, trends, content marketing, social media, facebook, Social, Gen Z, technology

Sold Out!  Plants are Running Low... But What are Customers Saying?

Posted by Becky Paxton on Mon, Jun 14, 2021 @ 2:05 PM

The headlines seem to be everywhere – skyrocketing plant sales, seed shortages, and a cut flower frenzy. On the heels of the pandemic, 2021 has seen a fervor for plants and garden goods that our industry hasn’t experienced in years.

As industry struggles to meet the demands of the massive “plantdemic” gardening trend, many are acutely aware of how limited supplies are this spring.

And this has led to an important question: how much of the “sold out blues” are consumers feeling? 

This spring, many gardeners (including first-timers) arrived at the garden center ready to shop, only to be met with empty shelves and in some cases, unfulfilled wishes. In our visions of worst-case scenarios, we imagine them getting frustrated and giving up – even abandoning the hobby.

Luckily, social media is giving us insight into consumers’ thoughts and feelings…

Read more to find out what they’re posting - it isn’t what you might expect!

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Topics: marketing communications, garden PR consultant, Instagram, Garden Trends, social media

The #PlantTok Accounts You Need to Follow Now

Posted by Lindsay Day on Thu, May 27, 2021 @ 3:13 PM

Over the past year, millions have sunk their hands into a bag of potting soil and fallen in love with gardening. Whether it was a new indoor plant for the at-home office, or starting vegetable seeds, these new gardeners are here to stay! Getting started can be intimidating and there is no shortage of options of where to find info on gardening.

Read more to find out WHERE these new gardeners are going for tips and tricks.

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Topics: internet marketing, social media, Social

Get Growing in Kids Garden Month!

Posted by Becky Paxton on Thu, Apr 22, 2021 @ 9:47 AM

Sunny days, big smiles, and messy hands… If that’s what springtime means to your child, then it’s time to get outside and get growing! April is national Kids Garden Month, an initiative spearheaded by the youth-focused nonprofit KidsGardening to inspire and encourage kids to get into gardening.

Gardening benefits children in countless ways. From hands-on learning about science and biology to physical fitness and creative play with colors and textures, home gardening helps children steward our natural world while learning – plus it’s a “screen-free” activity!

If you’re stumped on how to get started, never fear! We’ve got three tips for getting your kids excited and inspired to garden!
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Topics: gardening, question and answer, vacation, health and wellness, kids and family

Writing a Press Release 101

Posted by Lindsay Day on Fri, Mar 26, 2021 @ 10:56 AM

With many new forms of digital and social media, some might think that press releases are outdated and that there are plenty of better ways to share information.

Well, what do you think WE have to say about that?

While it is true there are many great ways for us to stay connected, press releases are still a great tool for sharing new information with the media. Their purpose and focus have changed over the years, but when done correctly, they remain a powerful tool in public relations.

What is a press release?

At its core, a press release is not used to tell the whole story but instead a resource for more information that is important, timely, and contextual. Typically no longer than a page, it should be chock-full of details and explain the who, what, where, and why of your story.

Press releases typically cover announcements such as a new product or company, a new round of funding, results from a study or a survey, a new hire/promotion, or a new client/partner.

 
Read more to learn how to craft a contemporary 
press release media will find useful. 
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2022 Garden Trends Report

 

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