GROW! Marketing and Public Relations Tips

Cultivating Success: The Green Business Guide to MANTS

Posted by Aubrey Olson on Tue, Jan 23, 2024 @ 9:37 AM

In the ever-evolving and expanding landscape of the horticulture and gardening industry, brands must seek opportunities to meet and partner with like-minded individuals. 
One avenue that provides this benefit and other opportunities is attending garden-related trade shows near (or far) you.

From the Mid-Atlantic Nursery Trade Show (MANTS) in January to Cultivate in July, these shows offer fertile ground for green businesses to cultivate success from many angles, from sales leads to education and scope out what is new on the market.

Feel overwhelmed? Don’t fret!

Read more about the three significant reasons industry trade shows are essential for growing and establishing green businesses and tips for navigating them!

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Topics: trade show public relations, garden trade show marketing

Manifest Your 2024 Marketing Goals

Posted by Courtney Brown on Wed, Jan 3, 2024 @ 4:50 PM

The idea of manifesting things in your life is not new. However, the concept gained momentum in 2023 due to the plethora of social media trends surrounding it, such as influencers sharing intention techniques, vision board sharing, and #manifestationmonday, to name a few.

Folks are leaning into their wants and desires, stating affirmations, asking the universe for things, and living as though they have already gotten what they wanted. 

What goals are you manifesting for your business in 2024? Many of your goals can be met by shifting your marketing mindset.

Read on to learn 5 ways to manifest marketing success and other goals in 2024.

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Topics: Garden Media Group, marketing

Navigating Influencer Partnerships

Posted by Bridget Langan on Thu, Nov 30, 2023 @ 9:05 AM

Have you ever wondered how some brands seamlessly collaborate with influencers, show up regularly, and capture their audience's attention effortlessly? Navigating influencer partnerships requires strategy, research, and finesse. Social media influencers and content creators wield unprecedented power in today’s digital marketing sphere, especially in the green industry.  

Our 2024 Garden Trends Report highlights the gravity of the movement towards influencer marketing, especially when trying to reach Gen Z audiences. Growing up in a wholly digital world, Gen Z are digital natives, and these creators are now more trusted regarding product reviews over social ads and celebrity endorsements. According to LTK’s 2023 Gen Z shopper study, creators are 3.5x more influential than social media ads - so influencer marketing and promotions through short-form videos are vital for reaching Gen Z.

Did you know colleges now offer social media influencing majors? It’s a testament to how quickly this industry is evolving and why your company cannot afford to overlook it. Many factors go into finding the right influencer, which can be overwhelming. 

Read on to learn more about how to navigate influencer partnerships with ease.  

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Topics: garden marketing, horticultural marketing communications, key influencers, generation z

Boost Your Conversions with These 10 Irresistible Meta Ad Creatives

Posted by Aubrey Olson on Thu, Nov 2, 2023 @ 4:41 PM

Meta ads, or metadata ads, are crucial to successful marketing campaigns. These ads provide a glimpse into a product or service, its use, and its value, enticing potential customers to engage and convert (AKA buy) with concise and catchy visuals and messages.

When it comes to creating effective meta ads that convert, it's important to keep a curious mindset and try various strategies and types of creatives that people will see. We call it test & learn.

You may be thinking, what are the various types of ad creatives?

Read on to explore the top ten creatives that have proven to be successful for our green industry clients in capturing audience attention and driving conversions.

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Topics: marketing communications, Meta Ads

Embracing Spooky Plants: 2024 Garden Trend

Posted by Keri Wilson on Fri, Oct 20, 2023 @ 1:48 PM

The 2024 Garden Trends emphasize the undeniable allure of the darker side of the botanical world. When it comes to captivating an audience and sparking curiosity, few things hold intrigue quite like spooky plants.

Besides being a year-round social media trend, these fascinating specimens can be the secret ingredient for this particular season when crafting social media posts, sparking compelling article topics, and increasing engagement. With Halloween just around the corner, now is the perfect time to create your very own goth garden.

Read more to learn about some of our favorite spooky plants and how to use them in your marketing.

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Social Studies Lesson 10: 10 Engaging Instagram Story Ideas

Posted by Aubrey Olson on Mon, Oct 16, 2023 @ 3:20 PM

Welcome back to Social Studies!

In this tenth and final installment of our series, we're going to take a deep dive into the world of Instagram Stories.

When used correctly, Instagram Stories are the key platform for storytelling, and gardening brands need to recognize their value beyond mere feed reposts. By utilizing Instagram Stories creatively, brands can cultivate unique narratives on a more personal level. Curious to learn more about adding the human touch to your social presence? Check out our lesson 4

If you haven't already done so, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Read on to learn how to utilize Instagram Stories to foster audience engagement and establish authentic connections with your followers.

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Topics: Instagram, social media

Social Studies Lesson 9: Becoming a Good Influencer on Social

Posted by Aubrey Olson on Tue, Oct 10, 2023 @ 9:25 AM

Welcome back to Social Studies!

In this 9th lesson of our series on enhancing your brand's social media presence in the horticulture industry, we turn our attention to a crucial element of driving engagement online—choosing to be a positive influence in the digital realm.

As a brand on social media, you have the opportunity to shape how others see you, inspire people, and create a lively and supportive community. Bringing good vibes online builds trust and respect for your community. So, let's dive into some fundamental principles that will help you spread positive energy on the internet!

If you still need to do so, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Keep reading to discover valuable tips on creating a positive and lasting influence on social media!

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Topics: social media

Social Studies Lesson 8: Why You Need a Newsletter and Email List

Posted by Aubrey Olson on Tue, Oct 3, 2023 @ 8:52 AM

Greetings, and welcome back to Social Studies!

In today's digital world, having a direct and reliable connection with your audience is crucial. While social media platforms are valuable for reaching a wide range of people, it is important to note that the visibility of your content can be affected by the ever-changing algorithms that these platforms employ. (Which we covered in lesson 7) That's where having an email list comes in.

Today we will cover why having an email list is necessary and ways to promote your newsletter.

If you haven't already, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Keep reading to discover valuable tips on crafting an impactful newsletter and maximizing its reach!

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Topics: social media, emails

Social Studies Lesson 7: Mastering the Algorithm

Posted by Aubrey Olson on Mon, Sep 25, 2023 @ 3:50 PM

Hey there, welcome back to Social Studies!

Though notoriously always in flux, understanding the algorithm's consistent nuances and implementing effective strategies can boost your reach and positively impact your audience.

This lesson will demystify some of the algorithm's quirks and give you some tips and tricks to work with, not against, the Instagram algorithm.

If you haven’t signed up for our weekly Social Studies email series for Lessons 1-6, check them out first!

Keep reading to learn the top 10 tips for algorithm-friendly practices to incorporate into your social presence!

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Topics: social media

The Digital Transformation of MarComms

Posted by Keri Wilson on Fri, Sep 22, 2023 @ 2:08 PM

In the ever-evolving landscape of artificial intelligence (AI) and data analytics, staying up-to-date on the latest trends and technologies is crucial. This is why we attended a recent webinar hosted by Meltwater, a global provider of media intelligence and social analytics. 

This exclusive webinar explored cutting-edge advancements in AI and shared tips on achieving success using new innovations. We learned valuable insights to transform our approach and discover how Generative AI revolutionizes marketing.

By automating content creation, optimizing customer targeting, and delivering personalized campaigns, AI can almost be seen as a silver bullet. We advise you to proceed with caution and take extra steps to ensure accuracy, originality, and ethical reliability. AI can be used for writing, data analytics, and other practical applications. 

The webinar was led by Lindsay Herbert, Author of Digital Transformation and Global Chief Innovation Officer at IBM Garage, and Guillaume Decugis, Meltwater's VP of Consumer Insights. 

Keep reading to learn how to integrate AI into your workspace seamlessly.

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Topics: marketing communications, Public Relations Trends

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