Read on for the four surprising finds of the 2020 holiday season.

A few weeks ago, Ellen Wells, Editor-At-Large for Green Profit, asked the question: Are demographics dead?

She was asking due to multiple articles stating that in today’s modern world, demographics can be thrown out the window.

Marketing based on age, sex and race is too simple, especially with groups of unlikely friends coming together.

Marketers have been relying on this information for years to keep selling their products. They are seeing the same people purchasing over and over. 

But not so fast. Demographics aren't dead... yet

Read on to see what you should be focusing on to create better marketing strategies.

What’s the best way to learn how to use a new software or brush up on the ones you already use? Tutorials are available for every software application out there and it’s worth brushing up your skills every now and then.

You probably have a software program you’ve worked with for years and it still meets all your needs. You’ve used it so long you know all the shortcuts, or do you?

Recently, I took an online tutorial for MS Excel, a program I’ve used more than half my life. Before taking this course, I thought I knew the bulk of what the program could do l and that I was completing the processes in the best possible way. However, I learned so much in just one hour that will save me a significant amount of time in the long run.

We too often resort to the phrase, “Been there. Done that.” When any systems get updated, we should still take the time to learn what’s new.

Continue reading to learn why it’s important to teach an old dog new tricks.

Memorial Day Weekend is right around the corner and at Garden Media we’re finalizing our travel plans, getting excited to visit family or friends, or simply looking forward to a long, relaxing weekend.

Unfortunately, this isn’t the case for everyone.

Project Time Off, a movement powered by the US Travel Association, encourages people to take a vacation. Research shows that year after year, fewer Americans are using all of their allotted vacation hours. While many think skipping out on vacation and working extra hours is beneficial for their careers, it may actually have the opposite effect.

Read more to learn how going on vacation can improve your business.

For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.

The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.

Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.

Continue reading to learn more about the potscaping trend. 

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

You know by now that Grow 365 highlights eight  industry trends that inspire gardening year-round. In 2017, Mother Nature doesn’t have jurisdiction indoors.

Here’s another look into the rest of our 2017 trends.

Continue Reading for a deep dive into our trends.

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow  plants.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Garden Media Group’s annual Garden Trends Report for 2017, Grow 365, introduces eight industry trends that inspire gardening year-round. It reflects consumers’ increasing desire to access healthy food, fresh air and clean medicine — no matter the season.

Here’s a deep dive into half of our top trends for 2017.

Continue Reading to see the future of the industry.

Garden Media has produced its highly anticipated trends report for more than a decade. To honor this milestone, we spent the year honoring our favorite trends of the past!

Here’s a look at the top trends we brought back to life in 2016!

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.