We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?
What happens when a major brand decides to expand its product set in order to suck in – pun intended – a new kind of customer?
That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.
Dyson's diversified product line shows that the company is successfully avoiding corporate drift.