GROW! Marketing and Public Relations Tips

Jourdan Cole

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Plantfluencer Marketing: What is it and How is it Changing Marketing

Posted by Jourdan Cole on Fri, Oct 25, 2019 @ 3:37 PM

Plantfluencers are taking social media by storm.

These expert gardening influencers are popping up on every channel making posts on everything outdoors/indoors to more niche plant varieties like orchids or carnivorous plants.

Here at Garden Media we love working with plantfluencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

Before we jump ahead of ourselves, let’s start with the basics.

Read more to learn about working with plantfluencers.

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Topics: image building, Instagram, marketing, key influencers

Why Your Garden Business Needs to Change its Facebook Strategy

Posted by Jourdan Cole on Thu, May 23, 2019 @ 9:30 AM

For years, garden businesses measured their social media presence by how many “likes” they acquired. Particularly on the platform that first introduced “likes” — Facebook.

Facebook has undergone numerous changes over the past decade. Just a few years ago, you needed to have more page likes to have your content served to people — it wasn’t even an option for people to comment on a brand’s post unless they liked the page. As Facebook grew, a larger number of page likes meant that more people would see your content and possibly engage with it.

Social media marketing continues to evolve as newer platforms like Instagram and Snapchat bring new features. Metrics that were once relevant, have lost their luster in light of news feed changes and competition for finite amounts of news feed space.

Having social influence online and in-person is still necessary for brands to thrive. Users look to one another to validate brands and what they have to offer, however there are more relevant ways to measure your garden brand’s impact on social media than page likes and followers.

Read more to learn why...

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Topics: social media, facebook, video marketing

Starbucks: Coffee Choice of Dragon Queens

Posted by Jourdan Cole on Thu, May 9, 2019 @ 9:00 AM

Those familiar with HBO know that there are no commercials during their shows.

It’s also less than likely a modern product will show up in an episode, especially in Game of Thrones. But this past Sunday, somebody left a coffee cup in a major scene. And it did NOT go unnoticed.

If this was a normal product placement deal, Starbucks would pay for the ad and then pay more to promote the ad.

But since HBO does not pay for product placement or ads during their show, this is now considered earned media. Lucky for them.

Read more to learn what the value of this accidental mention is to Starbucks in terms of PR.

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Topics: Public Relations Trends

How to Plan A Media Tour

Posted by Jourdan Cole on Thu, Dec 15, 2016 @ 1:04 AM

Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.

One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.

This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.

Find out how we made this tour a success.

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Topics: audience, branding, Media Relations, pitching, Media Tour

Trending Thursday: 4 Ways to Reach to Pet Parents

Posted by Jourdan Cole on Thu, Aug 18, 2016 @ 8:07 AM

Petscaping, designing a landscape with four-legged friends in mind, is a new idea for many pet parents. And you know what? Pets love it! From 'catios' to puppy play areas, this pet-forward trend is sizzling this summer.

There's a lot of overlap between gardeners and pet owners. You're looking at a group of outdoor fanatics. Plus, people who care about their pets will do anything for them. Meaning, spend anything on them, too.

Companies can stand out online by appealing to "man's best friend."

You know petscaping is a trend, but how do you communicate that to your consumers?

Continue reading to learn how your garden brand can appeal to a new audience of pet lovers. 

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Topics: Trending Thursday, Garden Trends, social media, blogging, pitching

Trending Thursday Petscaping: 5 Tips to Create a Pet-safe yard

Posted by Jourdan Cole on Thu, Aug 11, 2016 @ 8:42 AM

Pets are right by our side when we need them most. They tend to spend every minute looking out for us actually. Plus, they love digging in the dirt just as much as any gardener.

Responsible pet parents want to keep pets happy and safe. Protecting pets outside is just as important as inside and ensures yards and gardens are safe for beloved four-legged family members.

Petscaping is a trend that any gardening company can get on-board with. So, thank them incorporating dogscaping when you design your landscape and create a yard that’s dog-friendly to keep them happy, healthy and out of trouble.

Continue reading to learn how to create a pet friendly yard.

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Topics: Trending Thursday, trends, Garden Trends, petscaping, catio

5 New Year's Resolutions for PR Pros

Posted by Jourdan Cole on Wed, Dec 30, 2015 @ 11:53 AM

Time is quickly running out in 2015, which means it’s time to make decisions and set your New Year’s resolutions for 2016!

Coming up with a personal resolution is easy — you know what your bad habits are and what you need to do to change them. There are support groups, clubs and apps to help you change your ways. Professional resolutions are trickier to identify because the list could honestly be endless.

Keep reading below to learn about the 5 pr resolutions will change your life and your business in 2016.

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Topics: PR Strategy, trends, press releases, garden industry public relations, emails, holiday

4 Ways to Find New Twitter Audiences in 2016

Posted by Jourdan Cole on Thu, Dec 17, 2015 @ 8:23 AM

Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.

In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.

When was the last time you looked at your Twitter strategy?

With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.

Ensure that your content is relevant and is being heard by the right audience with these easy steps.

Keep reading to find out how you can transform your Twitter presence in 2016.

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Topics: Twitter, audience, PR Strategy, social media

Create Great Content for Pinterest

Posted by Jourdan Cole on Mon, Nov 23, 2015 @ 2:16 PM

With more than 100 million monthly users globally, you must know that Pinterest is an important piece of your brand’s quest for social media domination.

And with two-thirds of the content being Pinned from businesses, brands that pin daily, have original content and large followings are more likely to get their name out to the masses.

Users are browsing the site for everything from inspiration to how-to's. And the site recently introduced a buy it now button for those who want to make a purchase on the spot.

Make the most of this platform to increase your brand's presence.

Read on for 5 tips for creating great content for Pinterest.

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Topics: Pinterest, creating content, Digital Branding, social media

6 Steps to Rock Pinterest in 2016

Posted by Jourdan Cole on Thu, Nov 12, 2015 @ 12:12 PM

2016 is quickly approaching, which means it’s time to refresh your garden brand’s Pinterest strategy. 

Over the past five years, Pinterest has become the second most high-powered search engine (behind Google) that delivers your content directly to target audiences that want to see it.

The best thing about Pinterest: content survives long-term on the platform. 

The second best thing, Pins continue to drive traffic back to your website long after you initially pin it.

A study by Piquora found that 40 percent of pin clicks happen within the first day, 70 percent happen within the first two days, and the remaining 30 percent of clicks happen 30 days and beyond.

This is truly social marketing gold. A tweet lives for about 2.8 hours (if you’re lucky) and a Facebook post lasts 3.2 hours. Pins practically live forever on the site and 80 percent of the images on Pinterest are repins, 

Get started creating your 2016 Pinterest strategy with these six tips.

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Topics: Pinterest, audience, branding, Digital Branding, social media

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