GROW! Marketing and Public Relations Tips

Early, Online, and Uncertain: Navigating 2020 Holiday Trends

Posted by Becky Paxton on Tue, Oct 20, 2020 @ 12:43 PM

If the sight of Christmas decorations next to Halloween candy on store shelves makes you raise an eyebrow, you may want to get used to it – because a trend has arrived that garden retailers can’t afford to ignore.

In recent years, 43% of holiday shoppers planned to start shopping in November. But signs are indicating a major shift this year, and retailers need brace themselves: holiday shoppers are shopping EARLY in 2020, and their preferences have changed.

Read more to learn 3 must-have tips for positioning your brands this holiday season.

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Topics: Pinterest, marketing communications, trends, Instagram, advertising, Cyber Monday, marketing, emails, holiday

7 Marketing Tips for Successful Cyber Monday Sales

Posted by Katie Dubow on Wed, Nov 20, 2013 @ 8:55 AM

In 2012, customers spent $1.7 billion on Cyber Monday, and the forecast for this year predicts a whopping $2.27 billion. Next to Black Friday, it’s the biggest shopping day of the year. Many customers prefer shopping Cyber Monday deals because they get to enjoy the same bargains, but avoid the lines, the crowded parking lots, and the massive amounts of people.

Did your garden e-commerce business take a piece of that 1.7 billion dollar pie last year?

If not, it is important to get on the ball this year to make sure your marketing strategy has a Cyber Monday plan. Don’t miss this huge sales opportunity.

Here are seven tips to keep in mind for any garden e-commerce business planning their Cyber Monday strategy.

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Topics: garden marketing, Digital Branding, Cyber Monday

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