GROW! Marketing and Public Relations Tips

10 Tips for Effective Trade Show Marketing

Posted by Katie Dubow on Wed, Jan 3, 2018 @ 8:02 AM

Trade shows are one of the best places to learn, network, garner new business, attract new customers and interact face-to-face with trade show attendees.

They are also a huge investment. Are you making the most out   of every dollar that you're putting into garden industry trade shows? 

Chances are, your garden business could be doing more. 

Mastering the art of PR at a trade show is not easy.  You will  have a lot of balls in the air if you're trying to both sell and  market at the same time. 

But, don't overlook marketing! It is just as important as selling.

Read on for 10 tips for to master garden industry trade shows, conferences and events

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Topics: trade show public relations, branding, garden trade show marketing

Trending Thursday:  GWA Atlanta 2016

Posted by Samantha Arcieri on Thu, Sep 22, 2016 @ 9:29 AM

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016

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Topics: garden marketing, Public Relations Trends, garden trade show marketing, garden business, Garden Media Group

Martha Stewart Shares Secrets to Success at IGC East (Part II)

Posted by Jill Swartzentruber on Wed, Aug 12, 2015 @ 9:26 AM

Last week, Garden Media saw Martha Stewart speak at IGC East. During her talk, she stressed the importance of individuality and pushed for garden centers to appeal to the industry’s new consumers: millenials.

We touched on some things you didn't know about Martha in Part I of this series. 

Continue reading for Pat II and to learn more about Martha Stewart’s talk at IGC East. 

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Topics: trade show public relations, garden trade show marketing, Garden Media Group, social media

Martha Stewart Shares Secrets to Success at IGC East (Part I)

Posted by Jill Swartzentruber on Tue, Aug 11, 2015 @ 9:21 AM

Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.

In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.

In the first post of a two-part series, we introduce Martha’s secrets to success.

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Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends

Trending Thursday: Prepare Your Garden Business for Fall 2014

Posted by Merissa Blum on Thu, Sep 18, 2014 @ 9:00 AM

With autumn starting in just about a week, now is a great time to finish this quarter out strong and prepare your garden brand for the new season, too.

Play it cool - learn how to make the transition between seasons as smooth as possible.

First, analyze how your garden business did in the past few seasons in order to make fall 2014 even better.

Read on to learn 3 tips to keep your garden brand flourishing this fall.

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Topics: lawn and garden public relations, PR Strategy, garden trade show marketing, content marketing

Trending Thursday: 4 Networking Tips for Garden Industry Trade Shows

Posted by Jourdan Cole on Thu, Aug 21, 2014 @ 9:00 AM

You have a year-round strategy in place to increase your presence on social networks such as Facebook, Linkedin, Twitter and Pinterest.

And while digital is great, Facebook's influence is shrinking when it comes to audience engagement. You need to be just as thoughtful and persistent when in-person networking, too.

From the Garden Writer's Symposium to Cultivate and IGC, there are lots of trade shows, conferences and networking events to choose from in the garden industry.

Picking the right trade show instantly helps you form the right relationships with other industry leaders, reporters and consumers.  

Below are Garden Media's 4 networking tips for garden industry trade shows, conferences and events.

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Topics: trade show public relations, garden trade show marketing, garden industry public relations, LinkedIn

What News Platforms are Gardening Customers Actually Reading?

Posted by Megan Psenicska on Wed, Apr 2, 2014 @ 9:00 AM

The constant availability of the internet has made spreading news about your garden business easier than ever.

But, getting your consumers to read that news has proven to be far more difficult.

Every minute of every day gardening customers are logging on and searching for the latest gardening news, but is your green business on their watch list?

With all of the news, phone apps and social media sites, your company news can easily disappear into the market noise.

Find out what form of media your garden consumers are reading and tips to ensure your message doesn't just get published--it gets read.

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Topics: lawn and garden public relations, creating content, PR Strategy, marketing communications, garden trade show marketing, internet marketing, public relations media plan, content marketing

Use Content Marketing to Engage Customers in your Garden Business

Posted by Emma Fitzpatrick on Wed, Feb 19, 2014 @ 9:00 AM

The beauty of content marketing is that the journey does not end when the content has been created; in fact, it's only beginning.

Now that you are creating content and attracting readers to your garden business's blog and website, it's time to begin connecting with them.

During this stage of content marketing, you want to begin to really understand your leads by learning what they're interested in and how you can help them.

Below, we'll provide a step by step list of how to use content marketing to engage with your readers and leaders - and eventually turn them into customers.

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Topics: creating content, PR Strategy, garden trade show marketing, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Why You Should be a Demanding, Green Brand

Posted by Emma Fitzpatrick on Thu, Nov 21, 2013 @ 9:00 AM

Social media has changed the way garden brands interact with their customers. One-way dialogues are out, and two way conversations are in.

With this change, brands have the opportunity to ask for more from their customers.

In 2014, Garden Media's Garden Trends Report sees "demanding brands" as a big home, garden, and lifestyle trend for the new year.

Below are marketing tips to show how and why your garden business should be a demanding, eco-superior brand in 2014.

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Topics: Trending Thursday, garden trade show marketing, Garden Media Group, Garden Trends

Garden Media Group Garden Trends 2014 Unveiled on Trending Thursday

Posted by Emma Fitzpatrick on Thu, Aug 29, 2013 @ 9:00 AM

2014 Garden Trends Report CTA

Big news! Garden Media Group has released the 13th annual Garden Trends Report!

Finding happiness and balance in the garden is the theme of the 2014 Garden Trends Report, which identifies several lifestyle shifts and 12 garden trends for 2014.

If you want to be on top of things and love hearing about the hottest consumer, garden, home, and lifestyle trends, you'll want to download our trends report. If you love talking about trends and want to use them to grow your brand and maximize your garden business, you'll want to join us for "Trending Thursday" every Thursday here on GROW!  

Looking ahead, Garden Media sees six balanced sets shaping greener lifestyle choices people are making for their homes, gardens and outdoor living.

Below is a snippet of Garden Media Group's 2014 Trends Report. Download the complete report for all the details and predictions for 2014!

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Topics: garden trade show marketing, gardening, Garden Media Group, Garden Trends


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