How do you spend your Thursday nights? If you don’t already, join the club and tune into ABC’s hit show Scandal, starring Kerry Washington as Olivia Pope. Aside from a thrilling plot, this show offers a true emulation of the life of a PR professional. Olivia Pope and her gladiators are the strategic master minds that run Washington, D.C and there’s a lot to learn from their success.
Topics: Public relations, branding, Media Relations, Garden Media Group, employment
With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience.
Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook
Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.
There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.
Topics: Public relations, branding, Garden Media Group, Garden Media, Internship
The secret is all in the pitch.
Topics: Media Relations, lawn & garden public relations, Garden Media Group, Garden Media, pitching
Here are three tips to make your search a little easier.
Topics: branding, Garden Media Group, garden industry public relations, Internship, networking
Today, it can be very difficult to stay updated with current events at the speed the media produces news.
Our fast-paced environments and hectic lifestyles add to that difficulty, but it is important to stay on top of current events and industry news. Staying informed helps you better serve your client and understand their needs.
To ensure that you stay up to date, subscribe to any of the following sites. The beauty of these sites is that they have apps that make accessing the news a lot easier, because you receive notifications on your phone with quick blurbs of news as it occurs throughout the day.
It’s a quick and easy way to find out what’s going on, without dedicating hours to reading long-form articles online.
