Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023. 

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset. 

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube. 

Read on to learn more about how social media has maintained and even gained importance during the current economic development. 

Topics: garden marketing, creating content, Twitter, branding, PR Strategy, Media Relations, marketing communications, Public Relations Trends, Digital Branding, trends, internet marketing, Instagram, public relations media plan, Garden Media Group, Garden Trends, social media, Youtube, marketing, facebook, Garden Media, Social, technology

In the modern digital age, new social media platforms pop up every other day. And as quickly as they come, they often fizzle out faster than you can say YikYak, ClubHouse, or Vine. It’s a whirlwind for anyone trying to create a digital marketing strategy!

When TikTok came to the stage, many assumed it, too, wouldn’t last. Yet it continues to be the number one downloaded app, and users average 80 minutes a day scrolling through endless videos. We predict it is here to stay.

Read more to learn how this “clock” app works and how your garden brand can use it. 

Topics: marketing communications, trends, content marketing, social media, facebook, Social, Gen Z, technology

For years, garden businesses measured their social media presence by how many “likes” they acquired. Particularly on the platform that first introduced “likes” — Facebook.

Facebook has undergone numerous changes over the past decade. Just a few years ago, you needed to have more page likes to have your content served to people — it wasn’t even an option for people to comment on a brand’s post unless they liked the page. As Facebook grew, a larger number of page likes meant that more people would see your content and possibly engage with it.

Social media marketing continues to evolve as newer platforms like Instagram and Snapchat bring new features. Metrics that were once relevant, have lost their luster in light of news feed changes and competition for finite amounts of news feed space.

Having social influence online and in-person is still necessary for brands to thrive. Users look to one another to validate brands and what they have to offer, however there are more relevant ways to measure your garden brand’s impact on social media than page likes and followers.

Read more to learn why...

Topics: social media, facebook, video marketing

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

Topics: trends, Marketing to Millennials, Instagram, Youtube, facebook, Snapchat, Gen Z

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook

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Whether you pin, tweet, like or connect, chances are your business is growing on social media.

Social media is a great way to open up communication between your brand and your consumers. Posting often on platforms like Facebook and Snapchat gets your content in front of an engaged group of listeners.

Your fans want to hear from you, and it’s time to kick up the content. But, you’d be booed off of social media if you constantly posted your products and their price tag. Knowing what to post doesn’t have to be tricky, you just need to sow seeds in three flower pots — seeds that educate, seeds that entertain and seeds that engage.

Learn how to sow the seeds of social media using three pots. 

Topics: creating content, social media, facebook, Social

Move aside search advertising, there’s a new kid in town.

The common method of matching keywords to advertisements through search engines is becoming less popular.

Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”

Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.

Learn more about search advertising vs. social advertising as the new path for reaching the masses.

Topics: Pinterest, Twitter, social media, facebook, Tumblr

Topics: Twitter, branding, Marketing to Millennials, Garden Media Group, social media, marketing, facebook, hashtag, Social

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

Topics: Trending Thursday, internet marketing, Garden Media Group, social media, facebook

It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it. 

A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.

If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.

Read on to learn what your garden brand should be sharing and where.

Topics: Twitter, Trending Thursday, trends, Instagram, Garden Media Group, social media, facebook