GROW! Marketing and Public Relations Tips

5 Takeaway's for Garden Brands from Hubspot's INBOUND '17

Posted by Katie Dubow on Wed, Nov 8, 2017 @ 9:03 AM

Creative director Katie Dubow recently attended Hubspot's INBOUND 2017 inbound marketing conference in Boston.

The conference was filled with lessons on the future of inbound marketing, the new features of HubSpot and better ways to reach customers with data-driven, unique content.

Energy was high. From the speakers (Michelle Obama, John Cena, Issa Rae, Billie Jean King, just to name a few) to the session topics (Courageous Creativity, The Quest for True Belonging, Content for the FOMO Generation and more) it is one of the most inspiring marketing conferences to attend.

Here are the big themes marketing professionals are talking about world-wide.

Read More

Topics: inbound marketing, creating content, video marketing

New Public Relation Metric for the Garden Industry: Conversion Rates

Posted by Dan Ream on Mon, Aug 4, 2014 @ 9:00 AM

Garden businesses want clearly defined numbers when it comes to ROI.

While public relations departments and firms can collect all kinds of information, it's extremely difficult to produce a singular monetary representation of PR results. 

However, that game may be changing.

Adopting the sales metric of conversion rate can end some of the uncertainty surrounding PR measurement.

Can conversion rate change the public relations measurement game? Keep reading to learn more!

Read More

Topics: marketing communications, garden industry public relations, PR Strategy, inbound marketing, garden business, key influencers, PR Measurement

Seth Godin & the Personalized, Connected Future of Marketing

Posted by Emma Fitzpatrick on Thu, Aug 22, 2013 @ 9:00 AM

This week, I'm at Hubspot's Inbound Marketing Conference in Boston and am loving every second of it! Don't worry, I'll share more knowledge and content marketing wisdom when I return.

But, I could not wait to share Seth Godin's insights on how "we are all inbound now." As you probably guessed, seeing and hearing "America's Greatest Marketer" was absolutely amazing!

So amazing in fact that I could not wait to run back and blog about it--in typical content marketing fashion!

Read on to discover Seth Godin's tips and tricks for navigating the world of marketing that he shared at Inbound 2013!

Read More

Topics: marketing communications, horticultural marketing communications, creating content, garden marketing, inbound marketing, content marketing

Improve Content Marketing in Under 10 Minutes

Posted by Emma Fitzpatrick on Mon, Aug 19, 2013 @ 9:00 AM

Content marketing, brand journalism, inbound marketing, blogging. Call it what you will, but the concept is all the same. Creating content by your garden business about relevant topics for your target audience.

No longer are you reliant on traditional media sources to tell your garden brand's story. With content marketing, the power is in your hands.

Creating your own content is one of the best ways to connect with your audience, increase engagement, and improve SEO.

When investing your time in your content marketing plan, make sure you're doing it as best as you can. Creating killer content takes time, so be smart about your execution and promotion.

Read on to discover 5 ways to improve your content marketing in less than 10 minutes.

Read More

Topics: marketing communications, internet media, blogging, creating content, inbound marketing, content marketing

Tweeting Your Way to a Successful Garden Industry Blog

Posted by Emma Fitzpatrick on Thu, Mar 7, 2013 @ 9:00 AM

In order for your garden company to really be using digital communications to the fullest, you’ve simply got to have a garden industry blog. Your company blog is your chance to have your voice heard! Here, you have no character limit, no restrictions as to what you can talk about. Your company blog is totally in your control—and how sweet it is.

Blogging allows your garden company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations/marketing and gardening. To have our voice heard in each niche industry, we have two blogs, which allows us to double our audience, SEO keywords, and content. Ah, the beauty of the internet.

But, what if your horticulture blog is stellar, but no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your garden company has got to make a few changes.

One easy way to up your page views is using Twitter. Below are three, quick tips to tweet your way to more page views on your blog!

Read More

Topics: Public relations, Twitter, social media, SEO, blogging, PR Strategy, inbound marketing, Digital Branding

How SEO is Amazingly Similar to Gardening

Posted by Katie Dubow on Fri, Feb 15, 2013 @ 9:00 AM

I recently read an article that made me chuckle.  It started off, "There are so many similarities between SEO and gardening..."

Of course, I had to read on. 

In the article, Bernie Borges describes the stages of gardening and how they relate to Search Engine Optimization (SEO).  It reminded me of my post last week about content marketing in which Marcus Sheridan said:

"Success in this business doesn’t happen overnight. Content marketing isn’t a chia-pet—water today, a vine jungle tomorrow."

Read More

Topics: SEO, inbound marketing, content marketing

Water Your Content Marketing Plan and it Will Grow

Posted by Katie Dubow on Thu, Jan 31, 2013 @ 9:20 AM

We recently wrote a post, Does Your CEO blog? written by our fearless leader and CEO, Suzi McCoy.  In it, she mentions that "there's an untapped opportunity for an early CEO adopter with the right touch." Untapped- meaning, not enough CEO's blog. 

All too often it seems that blogs, social media and entire content marketing plans are left to the control of an intern or recent college graduate. Content marketing is too important to be left to someone who doesn't understand the brand goals and values of the company.  It is of the utmost importance to have the CEO and top level management at the company invested in the marketing plan. 

Read More

Topics: garden marketing, inbound marketing, content marketing

What is Inbound Marketing and Why does the Green Industry Need it?

Posted by Zack Bennitt on Wed, Dec 19, 2012 @ 9:28 AM
Read More

Topics: garden PR consultant, inbound marketing, content marketing

Online Content and How it Fits into Green Public Relations

Posted by Katie Dubow on Mon, Dec 17, 2012 @ 8:57 AM

If you read this blog, you know that content is king.  But, does it matter where that content lives, whether it's online or in print?

Print is a medium that our clients still live for and we still see value in and getting a hit in the Wall St Journal or Southern Living is a home run.  But, what if magazines and newspapers follow the Newsweek trend and move all of their content online?  According to the Pew Research Center’s statistics on print vs. online media, more than half of Americans currently receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years.  The trend to digital is increasing everyday. 

Read More

Topics: lawn & garden public relations, inbound marketing, content marketing

SEO Tips for Garden Industry Videos

Posted by Emma Fitzpatrick on Wed, Nov 21, 2012 @ 9:00 AM

Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.

After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.

With that much content, SEO optimization for videos should be a critical and thoughtful task.

Read More

Topics: internet marketing, SEO, inbound marketing, Youtube

New Call-to-action

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all