More and more, clients are asking us to increase our PR efforts digitally. The goal is to increase online visibility and enhance the brand, a tactic we've been doing since the beginning.
The right digital placements will increase domain authority, build the brand and increase SEO.
Since we are constantly asked how to measure PR, we decided to share how we've honed our measurement of these online sources, too.
Fortunately, digital PR measures more precisely. When it comes to comparing digital PR and offline, there are 6 areas where digital takes the lead: domain authority, page views, traffic, back link sources, brand awareness and social engagement.
Read on for 6 ways to measure digital PR efforts.