Artificial Intelligence is looming in the corners of every PR firm’s office. The good news is, this advanced tech may be here to help, not get you fired.

The fear factor associated with Artificial Intelligence (AI) is that the software is rapidly taking over human jobs that require data processing and recognizing patterns in data. Long gone are the days of interns practicing data entry.

When you have a bot writing and pitching ideas to the media, human usefulness in PR is most definitely on the hot seat. The million dollar question is: can you really replace human intelligence? If not intelligence, human connection and relationships?

Find out the answer below!

Yet again, social media is stepping up their game. Currently, the most engaging form of media is video. Well, not for long! The next big thing is coming and it is going to shake things up. What could possibly be more virtually engaging than a video? The answer is Virtual Reality.   

Virtual Reality (VR) will leapfrog video like video leapfrogged photographs. It will bring an unprecedented level of engagement to the table and force yet another advance among everyone’s social media accounts.

Read below to find out exactly how VR will revolutionize the digital world!

You probably have a software program you’ve worked with for years and it still meets all your needs. You’ve used it so long you know all the shortcuts, or do you?

Recently, I took an online tutorial for MS Excel, a program I’ve used more than half my life. Before taking this course, I thought I knew the bulk of what the program could do l and that I was completing the processes in the best possible way. However, I learned so much in just one hour that will save me a significant amount of time in the long run.

We too often resort to the phrase, “Been there, done that.” When any system gets updated, we should take the time to learn what’s new.

Continue reading to learn why it’s important to improve your software use at work.