What is the number one thing that gets clicks to your blog? Headlines. What is the written content that pops up when your blog gets posted on social media? Headlines.
You get the point. Headlines matter!
According to CopyBlogger, “8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest."
One of people's biggest complaints about content marketing is that often times the content is confusing. To avoid this negative reaction, write your content as you would a press release. Make sure your purpose is clear, and arrange your content in a logical, simple manner.
And, be sure your headline entices the reader to open the email. Subject lines seem like a small part of your job, but in actuality, they matter more than anything else!
Read on to learn how to create winning subject and headlines.