GROW! Marketing and Public Relations Tips

Why You Should Celebrate National Weed Your Garden Day

Posted by Aubrey Olson on Mon, May 22, 2023 @ 11:42 AM

For companies in the garden industry, finding ways to stand out and engage with your community is critical to success. 

One way to achieve this is by taking part in themed months and hyper-specific holidays in the garden niche. These occasions, such as Garden for Wildlife Month or National Weed Your Garden Day, can help your business connect with your customers near and far on a deeper level and also help you increase brand awareness and sales. 

Remember: Don't just jump on the bandwagon; always purposefully and strategically embrace these opportunities to connect with your audience and leave a lasting impact authentically.

-- Read on to explore the benefits of participating in themed months and hyper-specific holidays and the best ways to recognize them. --

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Topics: Twitter, branding, content marketing, Campaign, Social

You're Missing the Mark with Old People

Posted by Megan O'Connell on Wed, Nov 22, 2017 @ 7:56 AM

Everyone gets old, if we're lucky. But getting old doesn’t mean you stop caring about your well-being, looks and insecurities, so why do businesses assume as much?

In a recent Atlantic article, “Why Businesses Misunderstand Old People,” Joseph Coughlin touches on this intriguing thought.

According to the article, 80 percent of Americans who could benefit from hearing aids aren't seeking them out. 

Is it poor marketing channels? Maybe. But according to Coughlin, traditional hearing aids make people feel old, and no one wants that

As influencers in the garden industry, we need to take this into account.The scale of the gardener demographics is largely tilted to an older audience, and if you are missing the mark on what they want, your message will fall flat.

Continue reading to see what businesses are doing to accommodate the older generation.

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Topics: Digital Branding, social media, Campaign

Trending Thursday: Get the Most out of Group Brainstorms

Posted by Samantha Arcieri on Thu, Apr 16, 2015 @ 6:00 AM

It’s raining ideas in the office! Or at least is should be.

Public relations professionals are responsible for generating innovative campaigns and hosting buzzworthy events for clients. But what happens when those ideas run out? How do great ideas go from thoughts to concrete proposals?

Unless your office has a slot machine full of ideas on hand, most campaigns are born, cultivated and nurtured as part of a brainstorming session.

Continue reading for more tips on how a team can brainstorm effectively.

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Topics: PR Campaign, creating content, Garden Media Group, Campaign, Brainstorming

Crown Bees Launches Crowdfunding Campaign

Posted by Samantha Arcieri on Thu, Mar 26, 2015 @ 8:00 AM

Social networks aren’t just for people anymore.

Crown Bees solution-driven Indiegogo crowdfunding campaign builds a network of native Bee Boosters who support and raise native bees.

Continue reading for more information on how to become a Bee Booster. 

 

 

 

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Topics: branding, Digital Branding, garden business, case study, Campaign

What Garden Brands can Learn from Dove's #SpeakBeautiful Campaign

Posted by Lauren Grow on Wed, Mar 4, 2015 @ 2:22 PM

Last year, more than 5 million women tweeted something negative about body image or themselves.

Dove wants to change that.

The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.

The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.

The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.

Continue reading to learn more about what garden brands should do before launching a campaign.

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Topics: Twitter, branding, Garden Media Group, social media, marketing, Campaign, Dove

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