For companies in the garden industry, finding ways to stand out and engage with your community is critical to success. 

One way to achieve this is by taking part in themed months and hyper-specific holidays in the garden niche. These occasions, such as Garden for Wildlife Month or National Weed Your Garden Day, can help your business connect with your customers near and far on a deeper level and also help you increase brand awareness and sales. 

Remember: Don't just jump on the bandwagon; always purposefully and strategically embrace these opportunities to connect with your audience and leave a lasting impact authentically.

-- Read on to explore the benefits of participating in themed months and hyper-specific holidays and the best ways to recognize them. --

Everyone gets old, if we're lucky. But getting old doesn’t mean you stop caring about your well-being, looks and insecurities, so why do businesses assume as much?

In a recent Atlantic article, “Why Businesses Misunderstand Old People,” Joseph Coughlin touches on this intriguing thought.

According to the article, 80 percent of Americans who could benefit from hearing aids aren't seeking them out. 

Is it poor marketing channels? Maybe. But according to Coughlin, traditional hearing aids make people feel old, and no one wants that. 

As influencers in the garden industry, we need to take this into account.The scale of the gardener demographics is largely tilted to an older audience, and if you are missing the mark on what they want, your message will fall flat.

Continue reading to see what businesses are doing to accommodate the older generation.

It’s raining ideas in the office! Or at least is should be.

Public relations professionals are responsible for generating innovative campaigns and hosting buzzworthy events for clients. But what happens when those ideas run out? How do great ideas go from thoughts to concrete proposals?

Unless your office has a slot machine full of ideas on hand, most campaigns are born, cultivated and nurtured as part of a brainstorming session.

Continue reading for more tips on how a team can brainstorm effectively.

Social networks aren’t just for people anymore.

Crown Bees solution-driven Indiegogo crowdfunding campaign builds a network of native Bee Boosters who support and raise native bees.

Continue reading for more information on how to become a Bee Booster.