2023 Garden Trends Report: I Believe In Me

The 2023 report features what we believe to be the moment’s two most significant driving forces, individuality, and accessibility. In a world dominated by uncertainty, the overarching trend of 2023 is rooted in self-reliance and personal empowerment, making room for a larger, more inclusive gardening community.

I Believe In Me shows how we have evolved beyond the unpredictability of the past two years into a life of practical self-fulfillment.

We cannot control external factors, but we can control what we do and buy – and we are choosing things that align with our values. Now is the time for us to take responsibility as an industry because soon our consumers will demand it from us.

People will make changes for easier and more tech-forward living. Innovative technology, smart devices, and electric-powered tools are taking over. The message that gardening is for everyone is more important than ever, with accessibility being a hot topic for “Super Agers” and Millennials alike.

The 2023 Garden Trends Report Highlights:

• How the industry is moving forward and making gardening more accessible than ever before.
• How TikTok has become a significant force for trends and how retailers can use it to gain inspiration and drive sales.
• 'Super-Agers', the new customer you can't afford to ignore!
• What you love from previous reports are still here! From Color of the Year to the aesthetics driving design indoors and out.

Why Trends?

• Trends help you select plants, products, or services consumers want
• Trends ignite a new business, product, service, or customer experience
• Trends can breathe new life into your current business