Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023. 

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset. 

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube. 

Read on to learn more about how social media has maintained and even gained importance during the current economic development. 

A love of gardens and plants have been prevalent throughout history at many major event spaces and attractions. Recently, the love of gardening is breaking into the sports world and has become the center of attention at some major league baseball (MLB) stadiums. With interest in gardening continuing to become more and more popular, even the players and faculty have joined in to help create these gardens. Here are some of our favorite gardens in the MLB.

Gardening is on the tip of everyone’s tongues as unprecedented millions took to plants during the pandemic. Are you speaking the new gardener’s language?

This report analyzes millions of social media posts and articles written across the course of the pandemic. These gardening posts reveal key patterns in language and sentiment – and represent a significant shift in the way the public talked about plants before and after COVID-19.

Navigating emerging pandemic trends and topics, Mind the Gap helps readers better relate to the gardening public – and gain the trust of the new gardener.

The headlines seem to be everywhere – skyrocketing plant sales, seed shortages, and a cut flower frenzy. On the heels of the pandemic, 2021 has seen a fervor for plants and garden goods that our industry hasn’t experienced in years.

As industry struggles to meet the demands of the massive “plantdemic” gardening trend, many are acutely aware of how limited supplies are this spring.

And this has led to an important question: how much of the “sold out blues” are consumers feeling? 

This spring, many gardeners (including first-timers) arrived at the garden center ready to shop, only to be met with empty shelves and in some cases, unfulfilled wishes. In our visions of worst-case scenarios, we imagine them getting frustrated and giving up – even abandoning the hobby.

Luckily, social media is giving us insight into consumers’ thoughts and feelings…

Read more to find out what they’re posting - it isn’t what you might expect!

We've unveiled our twentieth Garden Trends Report, available for download now.

This month, garden industry insiders will gather virtually for Cultivate’20, AmericanHort’s annual conference.

Katie will once again be premiering the firms widely anticipated annual Garden Trends Report and sharing what they see as the future of gardening.

Katie will present the firm’s 2021 Garden Trends Report, The Great Reset, LIVE and offer a peek into what will be trending in horticulture in 2021 and beyond on a panel, “A Retailers’ Planning Guide for 2021: You asked to be declared an essential business, now choose to be one.”

We work year-round to source trends for our Garden Trend Reports. And what better day than April 1 to share with you some of the biggest trends we’re predicting for 2021.

From our friends at the National Garden Bureau...

Your yoga classes, meetings, and concerts are canceled. The kids are out of school and you’re being encouraged to stay home.

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. 

Events have been postponed, and some cancelled, due to COVID-19, or the Coronavirus.

Warnings of gathering in groups, small or large. Some suggest groups of 250+ people should not gather, others are saying just fifty people together could be a danger to our health and well-being.

Concerts and music festivals, including the two-weekend festival in Southern California, Coachella, has been postponed. Many colleges and large companies are being transitioned to a remote-style business plan. The world is going on a "shut-down mode" in hopes to kill off this virus and keep humanity safe.

The green industry is starting to feel the sting of the Coronavirus as well.

Read more to find out what impact this could have on industry trade & consumer shows.