GROW! Marketing and Public Relations Tips

Gardens are Spreading Their Way Into the World of Sports

Posted by Brandon Brown on Thu, Oct 28, 2021 @ 3:55 PM

A love of gardens and plants have been prevalent throughout history at many major event spaces and attractions. Recently, the love of gardening is breaking into the sports world and has become the center of attention at some major league baseball (MLB) stadiums. With interest in gardening continuing to become more and more popular, even the players and faculty have joined in to help create these gardens. Here are some of our favorite gardens in the MLB.

  • The San Diego Padres have taken gardening to the next level. The Petco Park bullpen has a garden featuring herbs, tomatoes, and 18 varieties of peppers. This has not only become popular with the fans, but the players have tended to the garden and use what they grow for their own salads and other meals. Luke Yoder, Petco Park’s director of field operations, has been tending to the Padre's garden. Yoder said during an interview, “If you name it, we’ve grown it or have it,” They have grown over 18 varieties of peppers from 15 countries. Yoder says, “The pitching coaches and players like to play with them and pop one every once in a while, to get them going.”


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Topics: Garden Trends, social media, Sports marketing

Mind the Gap: Talking About Plants in a Post-COVID World

Posted by Becky Paxton on Fri, Oct 22, 2021 @ 2:06 PM

Gardening is on the tip of everyone’s tongues as unprecedented millions took to plants during the pandemic. Are you speaking the new gardener’s language?

This report analyzes millions of social media posts and articles written across the course of the pandemic. These gardening posts reveal key patterns in language and sentiment – and represent a significant shift in the way the public talked about plants before and after COVID-19.

Navigating emerging pandemic trends and topics, Mind the Gap helps readers better relate to the gardening public – and gain the trust of the new gardener.

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Topics: branding, marketing communications, garden PR consultant, internet marketing, Garden Media Group, Garden Trends, social media, Social

Sold Out!  Plants are Running Low... But What are Customers Saying?

Posted by Becky Paxton on Mon, Jun 14, 2021 @ 2:05 PM

The headlines seem to be everywhere – skyrocketing plant sales, seed shortages, and a cut flower frenzy. On the heels of the pandemic, 2021 has seen a fervor for plants and garden goods that our industry hasn’t experienced in years.

As industry struggles to meet the demands of the massive “plantdemic” gardening trend, many are acutely aware of how limited supplies are this spring.

And this has led to an important question: how much of the “sold out blues” are consumers feeling? 

This spring, many gardeners (including first-timers) arrived at the garden center ready to shop, only to be met with empty shelves and in some cases, unfulfilled wishes. In our visions of worst-case scenarios, we imagine them getting frustrated and giving up – even abandoning the hobby.

Luckily, social media is giving us insight into consumers’ thoughts and feelings…

Read more to find out what they’re posting - it isn’t what you might expect!

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Topics: marketing communications, garden PR consultant, Instagram, Garden Trends, social media

Garden Media Group's 2021 Garden Trends

Posted by Courtney Brown on Mon, Sep 14, 2020 @ 4:42 PM

We've unveiled our twentieth Garden Trends Report, available for download now.

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Topics: Garden Trends

Garden Media Group to Preview 2021 Garden Trends at CultivateVirtual

Posted by Katie Dubow on Thu, Jul 9, 2020 @ 1:59 PM

This month, garden industry insiders will gather virtually for Cultivate’20, AmericanHort’s annual conference.

Katie will once again be premiering the firms widely anticipated annual Garden Trends Report and sharing what they see as the future of gardening.

Katie will present the firm’s 2021 Garden Trends Report, The Great Reset, LIVE and offer a peek into what will be trending in horticulture in 2021 and beyond on a panel, “A Retailers’ Planning Guide for 2021: You asked to be declared an essential business, now choose to be one.”

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Topics: Garden Trends

Inside Scoop on the 2021 Garden Trends

Posted by Courtney Brown on Wed, Apr 1, 2020 @ 12:00 AM

We work year-round to source trends for our Garden Trend Reports. And what better day than April 1 to share with you some of the biggest trends we’re predicting for 2021.

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Topics: trends, Garden Trends

Time to Cultivate Something Good

Posted by Katie Dubow on Mon, Mar 23, 2020 @ 3:55 PM

From our friends at the National Garden Bureau...

Your yoga classes, meetings, and concerts are canceled. The kids are out of school and you’re being encouraged to stay home.

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Topics: Garden Trends

10 Public Relations Podcasts for PR Pros

Posted by Katie Dubow on Mon, Mar 16, 2020 @ 3:40 PM

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. 

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Topics: Public Relations Trends, Garden Trends, podcasts

Green Industry Being Impacted by Coronavirus

Posted by Courtney Brown on Fri, Mar 13, 2020 @ 8:37 AM

Events have been postponed, and some cancelled, due to COVID-19, or the Coronavirus.

Warnings of gathering in groups, small or large. Some suggest groups of 250+ people should not gather, others are saying just fifty people together could be a danger to our health and well-being.

Concerts and music festivals, including the two-weekend festival in Southern California, Coachella, has been postponed. Many colleges and large companies are being transitioned to a remote-style business plan. The world is going on a "shut-down mode" in hopes to kill off this virus and keep humanity safe.

The green industry is starting to feel the sting of the Coronavirus as well.

Read more to find out what impact this could have on industry trade & consumer shows.

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Topics: Garden Trends

The Art and Science of Tracking Garden Trends

Posted by Katie Dubow on Mon, Feb 3, 2020 @ 10:24 AM

Some of the trends predicted for 2020 are green collar jobs, frogs, plant-based foods and the color blue. Mushrooms and houseplants also are projected to gain continued momentum.

But how do we know? And how have we been so spot on predicting trends in each of the last 19 Garden Trend Reports?

We use use a number of tools to uncover emerging trends and monitor data in the garden and horticulture landscape. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Garden trends are also influenced by economics, demographic shifts, technological advances, lifestyle shifts, wellness, policy and more.

From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a growing interest in plant based foods, we always have our eye on the horizon.

Read on to learn how we predict, anticipate, or, even better, shape trends to your business’ advantage.

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Topics: Garden Trends

2022 Garden Trends Report

 

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