GROW! Marketing and Public Relations Tips

Garden Media Group to Preview 2021 Garden Trends at CultivateVirtual

Posted by Katie Dubow on Thu, Jul 9, 2020 @ 1:59 PM

This month, garden industry insiders will gather virtually for Cultivate’20, AmericanHort’s annual conference.

Katie will once again be premiering the firms widely anticipated annual Garden Trends Report and sharing what they see as the future of gardening.

Katie will present the firm’s 2021 Garden Trends Report, The Great Reset, LIVE and offer a peek into what will be trending in horticulture in 2021 and beyond on a panel, “A Retailers’ Planning Guide for 2021: You asked to be declared an essential business, now choose to be one.”

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Topics: Garden Trends

Inside Scoop on the 2021 Garden Trends

Posted by Courtney Brown on Wed, Apr 1, 2020 @ 12:00 AM

We work year-round to source trends for our Garden Trend Reports. And what better day than April 1 to share with you some of the biggest trends we’re predicting for 2021.

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Topics: trends, Garden Trends

Time to Cultivate Something Good

Posted by Katie Dubow on Mon, Mar 23, 2020 @ 3:55 PM

From our friends at the National Garden Bureau...

Your yoga classes, meetings, and concerts are canceled. The kids are out of school and you’re being encouraged to stay home.

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Topics: Garden Trends

10 Public Relations Podcasts for PR Pros

Posted by Katie Dubow on Mon, Mar 16, 2020 @ 3:40 PM

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. 

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Topics: Public Relations Trends, Garden Trends, podcasts

Green Industry Being Impacted by Coronavirus

Posted by Courtney Brown on Fri, Mar 13, 2020 @ 8:37 AM

Events have been postponed, and some cancelled, due to COVID-19, or the Coronavirus.

Warnings of gathering in groups, small or large. Some suggest groups of 250+ people should not gather, others are saying just fifty people together could be a danger to our health and well-being.

Concerts and music festivals, including the two-weekend festival in Southern California, Coachella, has been postponed. Many colleges and large companies are being transitioned to a remote-style business plan. The world is going on a "shut-down mode" in hopes to kill off this virus and keep humanity safe.

The green industry is starting to feel the sting of the Coronavirus as well.

Read more to find out what impact this could have on industry trade & consumer shows.

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Topics: Garden Trends

The Art and Science of Tracking Garden Trends

Posted by Katie Dubow on Mon, Feb 3, 2020 @ 10:24 AM

Some of the trends predicted for 2020 are green collar jobs, frogs, plant-based foods and the color blue. Mushrooms and houseplants also are projected to gain continued momentum.

But how do we know? And how have we been so spot on predicting trends in each of the last 19 Garden Trend Reports?

We use use a number of tools to uncover emerging trends and monitor data in the garden and horticulture landscape. We've got our finger on the pulse of the horticulture, outdoor living, and lawn and garden industries.

Garden trends are also influenced by economics, demographic shifts, technological advances, lifestyle shifts, wellness, policy and more.

From the rise of the Made in the U.S.A. and ‘buy local’ movement to men getting in the garden, growing vegetables and a growing interest in plant based foods, we always have our eye on the horizon.

Read on to learn how we predict, anticipate, or, even better, shape trends to your business’ advantage.

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Topics: Garden Trends

Download the 2020 Garden Trends Report, Seeing 20/20

Posted by Katie Dubow on Wed, Sep 11, 2019 @ 9:58 AM

For nearly 20 years we have peered into the crystal ball searching for future industry trends. This year is no different. The 2020 Garden Trends Report, Seeing 20/20, offers a peek into what will trend in horticulture in 2020 and beyond.

Why trends? Staying on top of trends allows garden-focused businesses to take advantage of new opportunities and stay on the cutting edge.

Read more to learn about the 2020 Garden Trends.

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Topics: Trending Thursday, Garden Trends

Garden Media Group Previewed 2020 Trends at Cultivate’19

Posted by Katie Dubow on Mon, Jul 15, 2019 @ 3:36 PM

This month, garden industry insiders gathered at Cultivate’19, AmericanHort’s annual conference in Columbus. Garden Media Group’s Katie Dubow explored what the future holds.

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Topics: Trending Thursday, trends, Garden Trends

July is National Blueberry Month

Posted by Katie Dubow on Tue, Jul 9, 2019 @ 11:49 AM

July is National Blueberry Month, a perfect time to celebrate the delicious and nutritious fruit.

We invite you to grow, eat, and cook with this powerhouse nature provides.

The health benefits of blueberries are widely known and continue to get attention as studies find even more super benefits from blueberries.

Among fruit, blueberries have the highest total antioxidant to help us fend off disease. They reduce belly fat, prevent hypertension, improve memory, and help to reduce the risk of colon cancer. 

And let's be honest, they are delicious!

Read more to learn the Four P's of growing blueberries and two recipes.

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Topics: garden marketing, Garden Trends

2020 Garden Trends Sneak Peek

Posted by Katie Dubow on Mon, Apr 1, 2019 @ 3:22 PM

We work year-round to source trends for our Garden Trend Reports. And this year, we couldn't wait a day past April 1 to share some of the biggest trends we’re predicting for 2020.

Grow a Garden on Your... Face

First it was garden crowns, and then it was garden beards, but the newest trend in flowers in your... garden brows. The trend features whimsical garden-themed accents fit for a fairy, including tiny flowers and butterfly stickers intricately placed on and around the brows, as well as a lush-green base that imparts a grassy effect. 

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Topics: Trending Thursday, trends, Garden Trends

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