GROW! Marketing and Public Relations Tips

Sold Out!  Plants are Running Low... But What are Customers Saying?

Posted by Becky Paxton on Mon, Jun 14, 2021 @ 2:05 PM

The headlines seem to be everywhere – skyrocketing plant sales, seed shortages, and a cut flower frenzy. On the heels of the pandemic, 2021 has seen a fervor for plants and garden goods that our industry hasn’t experienced in years.

As industry struggles to meet the demands of the massive “plantdemic” gardening trend, many are acutely aware of how limited supplies are this spring.

And this has led to an important question: how much of the “sold out blues” are consumers feeling? 

This spring, many gardeners (including first-timers) arrived at the garden center ready to shop, only to be met with empty shelves and in some cases, unfulfilled wishes. In our visions of worst-case scenarios, we imagine them getting frustrated and giving up – even abandoning the hobby.

Luckily, social media is giving us insight into consumers’ thoughts and feelings…

Read more to find out what they’re posting - it isn’t what you might expect!

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Topics: marketing communications, garden PR consultant, Instagram, Garden Trends, social media

Early, Online, and Uncertain: Navigating 2020 Holiday Trends

Posted by Becky Paxton on Tue, Oct 20, 2020 @ 12:43 PM

If the sight of Christmas decorations next to Halloween candy on store shelves makes you raise an eyebrow, you may want to get used to it – because a trend has arrived that garden retailers can’t afford to ignore.

In recent years, 43% of holiday shoppers planned to start shopping in November. But signs are indicating a major shift this year, and retailers need brace themselves: holiday shoppers are shopping EARLY in 2020, and their preferences have changed.

Read more to learn 3 must-have tips for positioning your brands this holiday season.

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Topics: Pinterest, marketing communications, trends, Instagram, advertising, Cyber Monday, marketing, emails, holiday

Green with Envy: Tips from the New Cool Kids of Garden Social Media

Posted by Becky Paxton on Mon, Oct 5, 2020 @ 1:23 PM

With gardens and houseplants shifting from white-hot trend in 2019 to full-blown national obsession in 2020, the faces at the front of the new wave are social media influencers with legions of followers and backyards that make us—yes—green with envy.

Why should businesses in the horticulture industry pay attention to garden influencers, who range from tattooed and pierced ‘plant dads’ to proud grandmothers with enviable backyards? Because they have a direct line to the eyes, ears and wallets of millions of consumers. And the numbers tell us that these customers trust and take their buying queues from social influencers.

Smart companies are asking two questions:
• What are garden influencers doing right?
• And how can we work with them?

Read more to learn the 1-2-3’s of influencer marketing to green industry businesses.

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Topics: Instagram, social media, key influencers, inbound marketing, Social

Plantfluencer Marketing: What is it and How is it Changing Marketing

Posted by Jourdan Cole on Fri, Oct 25, 2019 @ 3:37 PM

Plantfluencers are taking social media by storm.

These expert gardening influencers are popping up on every channel making posts on everything outdoors/indoors to more niche plant varieties like orchids or carnivorous plants.

Here at Garden Media we love working with plantfluencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

Before we jump ahead of ourselves, let’s start with the basics.

Read more to learn about working with plantfluencers.

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Topics: image building, Instagram, marketing, key influencers

Instagrammers that Give Us Major Plant Inspo

Posted by Katie Dubow on Fri, Sep 20, 2019 @ 10:06 AM

On our personal Instagram feeds, the accounts we follow fall into a few categories. While we obviously keep up with our IRL friends (and some memes), we also love to double-tap on inspiring indoor and outdoor posts.

And there are some accounts that we could endlessly scroll through and get our inspiration fixes for both.

A few designers and gardeners have a passion for plants that they love to foster within their Instagram accounts. Whether they are photographing their own beautiful gardens or posting curated pictures, they never fail to make our scrolling a little brighter.

Want to see what members of the garden set you need to follow? Read ahead and find something new to like (or double tap.)

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Topics: Instagram, social media

New Facebook Report on What Instagram Users Expect from Brands

Posted by Katie Dubow on Fri, Feb 8, 2019 @ 1:29 PM

While Facebook still reigns queen for gardeners, Instagram is quickly overtaking the demographic. But many users - and brands - have found it difficult to build an audience on the platform.

Why is that? Well, for one, people are more selective with whom they follow on Instagram. It seems to be more personal of a platform. And two, the algorithm keeps your followers from seeing your posts. Yet, Facebook tell us 66% of the audience says Instagram is a place that enables interaction with brands. 

So how do you do it? Well, Instagram's parent company, Facebook, has just published a new report on Instagram titled: How to Connect with New Audiences on Instagram. Pretty smart, eh? So, we read it. 

Read more to learn how to win over Instagram audiences and build an engaged following.

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Topics: branding, Digital Branding, Instagram, video marketing

Grow Your Instagram Following Strategically

Posted by Megan O'Connell on Thu, Oct 18, 2018 @ 7:48 AM

Instagram is shaping up to be THE major marketing platform, compared to it's beginnings as a photo sharing platform. 

With over 1 billion monthly active users, utilizing Instagram for your business has never been more important. They have taken strides to create a desirable space for both customers and business owners alike.

With updates to Instagram stories and creating shoppable posts, it's no wonder engagement is higher there than on Facebook and Twitter. 

Reach on to learn more about what your business can do to utilize Instagram.

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Topics: Instagram, social media, Infographic

How to Use IGTV

Posted by Megan O'Connell on Wed, Sep 5, 2018 @ 7:40 AM

Instagram is constantly changing and updating to appeal to their audiences. While there are some updates that have brands and users up in arms, they have come out with one thing that has everyone talking. 

Instagram TV. This update to Instagram's platform let's users post videos from 15 seconds to 10 minutes. Those who have a bigger following can post videos up to an hour. 

With more of the younger generation "cutting the cord" and heading to YouTube, platforms need to keep up to stay relevant. It is projected that by 2021, mobile video will account for 78% of total mobile data traffic. So the media world is changing direction, literally. 

YouTube is all about horizontal videos, where Instagram is vertical videos only. It helps that it is a growth of Instagram stories, which also work best in the vertical format. 

Read on to see how you should be using IGTV.
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Topics: Instagram, social media, Infographic

Teens Abandon Facebook for Other Platforms

Posted by Katie Dubow on Tue, Jun 5, 2018 @ 8:27 AM

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

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Topics: trends, Marketing to Millennials, Instagram, Youtube, facebook, Snapchat, Gen Z

Crafting Your Social Media Persona

Posted by Tyler Nolley on Thu, Apr 20, 2017 @ 10:05 AM

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

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Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook

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