Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

Snapchat is once again changing the consumer marketing game, making it easier for users to send links

 to each other.

With Snapchat’s newest update, anyone can attach a link to a snap to send to their audiences. With the tap of the paperclip, enter in your website and anyone can enjoy it.

In the constant head-to-head battle between Snapchat and Instagram, this puts Snapchat back on top. Instagram has been using trends that work on Snapchat and vice versa. Currently, Instagram stories do not allow regular users to add links to their stories – only verified users or advertisements are allowed.

Continue reading to learn what is different and how your garden brand can take advantage of the changes.

We live in the age of images and videos.  

And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.

This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.

Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.

Continue reading to learn how to take advantage of visuals on social media.

September is the month of fashion weeks across the world, New York, London, Paris, Milan... the most fashionable people in the world convene in one place. 

Why do we care? Well for one, fashion trends drive garden trends. But instead of a garden trend, today we're talking social media trends.

For the first time ever, a brand, Burberry, partnered with Snapchat to feature its spring and summer 2016 line. 

The Snapchat story documented the entire event, from behind the scenes preparation, to hair and makeup tips and even the models walking the runway. The story also featured celebrity guests attending the show, including models Cara DeLevingne, Kate Moss and Sienna Miller.

This is not the first time Burberry has been the leading fashion brand in technology. Many of the brand’s marketing techniques are aimed at millennials. Why would an expensive, luxury brand try to appeal to younger generations who are often determined to find the best deals?

Continue reading to understand Burberry’s unique marketing strategy.

Snapchat, the popular Millennial photo sharing app, is revolutionizing themselves as a company.

While Snapchat has incredible features, the brand’s philosophy is the real winner.

With a cautious attitude, the company continues to incorporate geofilters, a fun way to share where you are, and advertisements into their app without disrupting the overall experience.

While they’ve broken down walls for users to see what is going on in the world, Snapchat maintains a friendly relationship with companies that advertise on the app.

Continue reading for more information about how Snapchat’s policy teaches businesses how to create better content.