Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?
The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.
Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.
The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.
Read on to learn what platforms they prefer and how to capture their attention there.