The secret is all in the pitch.
This year is winding down, which means we’re busy as elves creating end-of-the-year reports. Getting earned media coverage meaningful for our clients is our number one priority as their public relations partner.
All through the year, we aim to provide material helpful to our clients’ goals and bottom lines. We craft stories and press releases, work with key influencers and pitch our client’s key messages to gain coveted media placements, which is by far our top priority since these placements show our PR efforts visually.
We thought it would be fun to take a look at a few of our top media placements that we garnered this year, how each hit was achieved and why it mattered to our clients.
Drum roll please!
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.
This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.
Find out how we made this tour a success.
Jargon: special words or expressions that are used by a particular profession or group and are difficult for others to understand.
Those who work in PR are all too familiar with this term. How many times a day can someone hear the word “influencer” before they’re completely bored?
No one – especially journalists and consumers - likes buzzwords. So why does our industry love to use and overuse them so often?
The good news is that there’s always time to unlearn the drab words that drag our copy down.
Read more to unlearn these overused words.
The holiday season is right around the corner, which means you’ve probably been pitching gift guides for quite some time now.
Holiday gift guides are a fantastic way to reach consumers and promote your product to a wide variety of audiences. Consumers flock to gift guides for the easy-to-read format and for their accessibility.
Some gift guides have even become a national holiday staple. I mean, who doesn’t love Oprah’s favorite things? Brands that want to see success in placing their product in a gift guide need to be strategic in their messaging.
Continue reading to learn how to pitch for a holiday gift guides.
Public relations professionals wear a lot of hats and develop a wide array of skills needed to make their clients successful. Things like pitching and social media contribute to stellar campaigns, but did you know there’s a lot more that goes into refining one area of expertise?
This infographic from PR Daily shows exactly how to achieve the most success in the field.
Continue reading to learn the best tricks of the trade.
Petscaping, designing a landscape with four-legged friends in mind, is a new idea for many pet parents. And you know what? Pets love it! From 'catios' to puppy play areas, this pet-forward trend is sizzling this summer.
There's a lot of overlap between gardeners and pet owners. You're looking at a group of outdoor fanatics. Plus, people who care about their pets will do anything for them. Meaning, spend anything on them, too.
Companies can stand out online by appealing to "man's best friend."
You know petscaping is a trend, but how do you communicate that to your consumers?
Continue reading to learn how your garden brand can appeal to a new audience of pet lovers.
Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.
While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.
This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.