The world today is one of instant gratification. We want results, and we want them quickly.
The web gives us access to more information than our predecessors could have ever predicted, and because we can get results quickly, we make decisions quickly too. And that makes public relations measurement more important than ever.
The ROI of money invested in gardening public relations should be easy to see, but many question it. Analytics can be an important component of the work we do as PR professionals.
Read more to learn how to leverage analytics tools to serve our needs power of Google Analytics and how it can serve PR professionals.