It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.

Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.  

While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.

This infographic from the Huffington Post shows how to best use this powerful social media tool.

Read more to Harness Hashtag Power

#BestPractices

Hashtags are a powerful social media tool. Here are some tips on how to make your hashtag go further:

• Unite your brand: When it comes to developing a brand, pick a powerful hashtag and stick with it. This will help create a streamlined image for your product and help consumers easily find you online.
• Keep it simple: Make it easy for consumers to remember your brand with short phrases. Hashtags that are too long and complicated take up valuable post space.
• Avoid spam: Including too many in one post distracts from your message and weakens the information you’re trying to present.
• Chat in real time: Twitter chats are organized with hashtags. Use these opportunities to speak directly to your target audiences.

Successful brands on social media use hashtags correctly. Download our eBook to learn how to create a powerful web presence.