Press releases: You can often hear me saying, the press release is dead. But yet, we still write them, We still pitch them, and we still syndicate them.
And most importantly, they still get picked up and reprinted.
No, the press release is not dead. There’s a right way to do it, of course.
A press release acts as a way for you to get a message out, especially when you have some great news to share. Or, if trouble comes up, it’s best to stay on top of the story and shape the narrative.
Read more to learn the right way and time to write a release up and send it out.