Welcome back to Social Studies!

We explore the lucrative world of affiliate marketing in this sixth installment of our series on elevating your gardening social media game.

Let’s start by talking about what is an affiliate? If you know this already, skip to the How Affiliate Marketing Works section. But if you need a refresher:

Affiliate marketing:a marketing arrangement in which influencers, i.e. affiliates, receive a commission for each sale they generate for a brand. This arrangement allows businesses to outsource part of the sales process and better tie influencer marketing directly to sales.

For influencers, affiliate sales rely on trust and authenticity. For brands, working with affiliates expands their reach, increases sales through affiliate partnerships, and shows clear ROI when choosing which influencers to form partnerships with.

The best affiliate content feels organic, aligns with your identity, engages your audience, and showcases your opinions as a thought leader.

Let's delve into how affiliate marketing works, best practices, and creative ideas to maximize your affiliate partnerships.

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Read on to learn more about simple techniques for affiliate sales best practices and unique ways to share affiliate links.