In such a small industry, any glowing media coverage is a significant win for your horticulture company! At Garden Media, we've learned that it's crucial not to let your hard-earned recognition fade away after a single email blast. By strategically repurposing and sharing this coverage, you can maximize its impact across your entire organization.

These stories not only amplify your company's message but also strengthen your brand reputation within the industry. With a well-thought-out strategy, you can transform a fleeting moment of media attention into a long-lasting asset.

Read on to learn how to squeeze the most value out of those glowing articles:

Ah, spring into summer. The birds are chirping, the flowers are blooming, and your inbox is probably overflowing with "spring cleaning" emails, or not...  

As a fellow landscape designer, I know just how challenging it is to land a new client, keep current clients engaged, and keep them both coming back for maintenance after the initial design and installation. Homeowners often interpret "low-maintenance" as "no maintenance," leading to neglected gardens that lose their initial beauty. 

This is a common concern we hear from landscaping businesses. While our services typically focus outside the landscape design-build-maintain realm, we have brainstormed several valuable strategies to help landscape design businesses up their marketing!

Read on for 5 creative ideas from a garden-centric PR firm to help your landscape business blossom.

In the ever-evolving and expanding landscape of the horticulture and gardening industry, brands must seek opportunities to meet and partner with like-minded individuals. 
One avenue that provides this benefit and other opportunities is attending garden-related trade shows near (or far) you.

From the Mid-Atlantic Nursery Trade Show (MANTS) in January to Cultivate in July, these shows offer fertile ground for green businesses to cultivate success from many angles, from sales leads to education and scope out what is new on the market.

Feel overwhelmed? Don’t fret!

Read more about the three significant reasons industry trade shows are essential for growing and establishing green businesses and tips for navigating them!

Meta ads, or metadata ads, are crucial to successful marketing campaigns. These ads provide a glimpse into a product or service, its use, and its value, enticing potential customers to engage and convert (AKA buy) with concise and catchy visuals and messages.

When it comes to creating effective meta ads that convert, it's important to keep a curious mindset and try various strategies and types of creatives that people will see. We call it test & learn.

You may be thinking, what are the various types of ad creatives?

Read on to explore the top ten creatives that have proven to be successful for our green industry clients in capturing audience attention and driving conversions.

Welcome back to Social Studies!

In this tenth and final installment of our series, we're going to take a deep dive into the world of Instagram Stories.

When used correctly, Instagram Stories are the key platform for storytelling, and gardening brands need to recognize their value beyond mere feed reposts. By utilizing Instagram Stories creatively, brands can cultivate unique narratives on a more personal level. Curious to learn more about adding the human touch to your social presence? Check out our lesson 4. 

If you haven't already done so, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Read on to learn how to utilize Instagram Stories to foster audience engagement and establish authentic connections with your followers.

Welcome back to Social Studies!

In this 9th lesson of our series on enhancing your brand's social media presence in the horticulture industry, we turn our attention to a crucial element of driving engagement online—choosing to be a positive influence in the digital realm.

As a brand on social media, you have the opportunity to shape how others see you, inspire people, and create a lively and supportive community. Bringing good vibes online builds trust and respect for your community. So, let's dive into some fundamental principles that will help you spread positive energy on the internet!

If you still need to do so, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Keep reading to discover valuable tips on creating a positive and lasting influence on social media!

Greetings, and welcome back to Social Studies!

In today's digital world, having a direct and reliable connection with your audience is crucial. While social media platforms are valuable for reaching a wide range of people, it is important to note that the visibility of your content can be affected by the ever-changing algorithms that these platforms employ. (Which we covered in lesson 7) That's where having an email list comes in.

Today we will cover why having an email list is necessary and ways to promote your newsletter.

If you haven't already, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Keep reading to discover valuable tips on crafting an impactful newsletter and maximizing its reach!

Hey there, welcome back to Social Studies!

Though notoriously always in flux, understanding the algorithm's consistent nuances and implementing effective strategies can boost your reach and positively impact your audience.

This lesson will demystify some of the algorithm's quirks and give you some tips and tricks to work with, not against, the Instagram algorithm.

If you haven’t signed up for our weekly Social Studies email series for Lessons 1-6, check them out first!

Keep reading to learn the top 10 tips for algorithm-friendly practices to incorporate into your social presence!

Welcome back to Social Studies!

We explore the lucrative world of affiliate marketing in this sixth installment of our series on elevating your gardening social media game.

Let’s start by talking about what is an affiliate? If you know this already, skip to the How Affiliate Marketing Works section. But if you need a refresher:

Affiliate marketing:a marketing arrangement in which influencers, i.e. affiliates, receive a commission for each sale they generate for a brand. This arrangement allows businesses to outsource part of the sales process and better tie influencer marketing directly to sales.

For influencers, affiliate sales rely on trust and authenticity. For brands, working with affiliates expands their reach, increases sales through affiliate partnerships, and shows clear ROI when choosing which influencers to form partnerships with.

The best affiliate content feels organic, aligns with your identity, engages your audience, and showcases your opinions as a thought leader.

Let's delve into how affiliate marketing works, best practices, and creative ideas to maximize your affiliate partnerships.

But wait: If you haven’t already, sign up for our weekly email series – Social Studies - to catch up on lessons you may have missed.

Read on to learn more about simple techniques for affiliate sales best practices and unique ways to share affiliate links.

Welcome back to Social Studies!

In this fifth installment of our series on elevating your social media game in gardening, we dive into professionalism, specifically dealing with “trolls'” negative comments and addressing social and political issues. 

How you respond to criticism and engage with your audience during challenging times can define your brand's reputation, earning your followers’ and potential partners' trust and respect. 

If you haven't already done so, sign up for our weekly Social Studies email series to catch up on any lessons you may have missed!

Keep reading to learn how to handle these situations with grace and empathy!