GROW! Marketing and Public Relations Tips

State of Social 2023: Trends, Insights, & Benchmarks for Garden Brands

Posted by Aubrey Olson & Keri Wilson on Wed, Mar 8, 2023 @ 11:47 AM

Meltwater, an online media monitoring company, recently launched a report that shared current trends in social media for 2023.

The report offered findings from over 1,700 marketing and communications professionals globally. The short: paid and organic social media are expected to increase in 2023. Garden businesses must stay at the top of their game and adapt while also increasing their skillset.

In the report, social media platforms were ranked by usage and popularity. Facebook is still holding the top ranking, followed by LinkedIn and Instagram. YouTube, Twitter, and TikTok remain relevant while being slightly less popular than the top three. Short-form video is hot right now on TikTok, Instagram, and YouTube.

Read on to learn more about how social media has maintained and even gained importance during the current economic development.

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Topics: garden marketing, creating content, Twitter, branding, PR Strategy, Media Relations, marketing communications, Public Relations Trends, Digital Branding, trends, internet marketing, Instagram, public relations media plan, Garden Media Group, Garden Trends, social media, Youtube, marketing, facebook, Garden Media, Social, technology

Are You Sleeping on This Social Platform?

Posted by Lindsay Day on Thu, Jun 30, 2022 @ 6:01 PM

What if we told you there was a social media platform that has over 430 million active users, billions of visits each month, and is being overlooked by most companies?

Reddit. Yep, we said Reddit. It is the internet epicenter of virality.

Centered around massive, highly casual message boards –called subreddits – this platform creates a community around any niche interest, from fandoms to flowers. Among the countless subreddits are many garden and horticulture-related boards like “What Is This Plant?” and “Plant Clinic,” the latter of which has 4.5 million followers alone!

Right now you’re probably thinking “Ugh, another thing to keep track of?” but don’t panic! No need to overhaul your whole digital strategy. Read on to learn three tips to stay Reddit-ready.

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Topics: Public relations, internet marketing, Social, technology, generation z

Why TikTok is Here to Stay and Why You Should Care

Posted by Lindsay Day on Wed, Sep 1, 2021 @ 10:32 AM

In the modern digital age, new social media platforms pop up every other day. And as quickly as they come, they often fizzle out faster than you can say YikYak, ClubHouse, or Vine. It’s a whirlwind for anyone trying to create a digital marketing strategy!

When TikTok came to the stage, many assumed it, too, wouldn’t last. Yet it continues to be the number one downloaded app, and users average 80 minutes a day scrolling through endless videos. We predict it is here to stay.

Read more to learn how this “clock” app works and how your garden brand can use it.

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Topics: marketing communications, trends, content marketing, social media, facebook, Social, Gen Z, technology

The Elephant in the Room: Artificial Intelligence

Posted by Alexandra Tett on Tue, Jul 24, 2018 @ 8:23 AM

Artificial Intelligence is looming in the corners of every PR firm’s office. The good news is, this advanced tech may be here to help, not get you fired.

The fear factor associated with Artificial Intelligence (AI) is that the software is rapidly taking over human jobs that require data processing and recognizing patterns in data. Long gone are the days of interns practicing data entry.

When you have a bot writing and pitching ideas to the media, human usefulness in PR is most definitely on the hot seat. The million dollar question is: can you really replace human intelligence? If not intelligence, human connection and relationships?

Find out the answer below!

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Topics: software, technology, economy

Thinking Ahead of the Social Media Game: Virtual Reality

Posted by Alexandra Tett on Wed, Jun 27, 2018 @ 10:52 AM

Yet again, social media is stepping up their game. Currently, the most engaging form of media is video. Well, not for long! The next big thing is coming and it is going to shake things up. What could possibly be more virtually engaging than a video? The answer is Virtual Reality.

Virtual Reality (VR) will leapfrog video like video leapfrogged photographs. It will bring an unprecedented level of engagement to the table and force yet another advance among everyone’s social media accounts.