Plantfluencers are taking social media by storm.

These expert gardening influencers are popping up on every channel making posts on everything outdoors/indoors to more niche plant varieties like orchids or carnivorous plants.

Here at Garden Media we love working with plantfluencers. Our clients have partnered on a tremendous amount of video and blog content, co-hosted and sponsored events and worked with influencers to simply grow brand awareness.

Before we jump ahead of ourselves, let’s start with the basics.

Read more to learn about working with plantfluencers.

What’s the best way to learn how to use a new software or brush up on the ones you already use? Tutorials are available for every software application out there and it’s worth brushing up your skills every now and then.

You probably have a software program you’ve worked with for years and it still meets all your needs. You’ve used it so long you know all the shortcuts, or do you?

Recently, I took an online tutorial for MS Excel, a program I’ve used more than half my life. Before taking this course, I thought I knew the bulk of what the program could do l and that I was completing the processes in the best possible way. However, I learned so much in just one hour that will save me a significant amount of time in the long run.

We too often resort to the phrase, “Been there. Done that.” When any systems get updated, we should still take the time to learn what’s new.

Continue reading to learn why it’s important to teach an old dog new tricks.

It’s not often you get to hear a top CEO talk about business and leadership.

That’s exactly what I did at the Millennial Week Unconference in DC earlier this month.

In addition to hearing social media experts and branding mavens talk strategy, I was fortunate enough to hear LearnVest Founder Alexa von Tobel talk about entrepreneurship and what it takes to be a leader in the field you’re in.

Continue reading for a recap of Alexa von Tobel’s Millennial Week Talk.

Today is National Matchmaker Day- yes there is a holiday for everything. This holiday marks a particularly important one for PR professionals, because it is a great day to learn how to make the best match for your customers.

Just being Mr. Reliable or Ms. Congeniality isn’t enough. When looking for the perfect match, you need to pull out all the stops and know every aspect of your potential partner.

Being a good matchmaker, or PR professional, is about the ability to listen and understand the habits, passions and hobbies of the pair.

Asking the right questions can be the difference between success and failure in setting up an interview, pitching a new client or even simply enjoying a meal with a prospect.

Read on to learn how matchmaking relates to PR and how you can become a better matchmaker.

The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!

While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.

Read on to learn how to create opportunities that keep your garden business on top.

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25^th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.

We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.

Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.

How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?

By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.

Read more to learn how you can replicate Wawa’s intense brand loyalty.

It's the reality of everyday life, we wake up, get dressed and brave the cold (rain, snow, etc) to get into our cars and begin our journey to work.

Whether you have a five minute commute or an hour battle against angry beeping horns and tired fellow drivers, you can be more productive.

There are opportunities to improve your public relations skills with every push of the pedal.

Continue reading to learn how your morning commute can improve your public relations skills.