When I first started working in public relations, I had no idea that relationships were going to be such an important part of my career. After the first year of handling PR for a high-tech company, I quickly learned that earning media coverage requires strong working relationships with journalists.
Even after more than twenty years, I still keep in touch with many of the journalists I met early on in my career.
Now with even more platforms to cultivate media relationships, making these connections has become easier than ever.
