Jargon: special words or expressions that are used by a particular profession or group and are difficult for others to understand.
Those who work in PR are all too familiar with this term. How many times a day can someone hear the word “influencer” before they’re completely bored?
No one – especially journalists and consumers - likes buzzwords. So why does our industry love to use and overuse them so often?
The good news is that there’s always time to unlearn the drab words that drag our copy down.
Read more to unlearn these overused words.
What’s the buzz about?
We all know by now that content is king. Whether you’re pitching, tweeting or blogging, it’s important for your copy to get to the point, be relevant and stand out. One way to do this is avoid tired phrases that make you look unprofessional and boring.
You can spend time researching a topic, sending and pitching the right people, but that’s only half the battle. You won’t see any return on your investment if your copy doesn’t grab the reader’s attention immediately.
Journalists are 50 percent more likely delete email pitches that contain multiple buzzwords.
Here are some of the top words to avoid:
- Game Changer
- Leading
- Influencer
- Dynamic
- Phenomenon
- Low-hanging fruit
- Growth–hacker
Find out more about buzzwords from this infographic:
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