Female entrepreneurs are growing the U.S. economy. In fact, over the past five years, women-owned businesses increased 21 percent.
They represent 42 percent of all companies, employing 9.4 million workers and generating $1.9 trillion in revenue, according to American Express research. Specifically, 13 percent of these firms are in the professional / scientific / technical services category, which includes horticulture.
While the number of women-owned firms continues to grow, they only employ 6 percent of the nation’s workforce and contribute just under 4 percent of business revenue—roughly the same share they contributed in 1997.
That’s why supporting women in business to enable them to grow their companies to the next level is crucial. Join Garden Media Group June 1-5 to support, honor and promote these amazing professionals and their achievements during Women in Horticulture Week.
Women play a crucial role in the horticulture industry—not only as entrepreneurs, growers, researchers, marketers and employees at all levels, but also as the largest consumers of home and garden products.
As a second-generation women-owned business, I am proud to celebrate inspirational, hardworking and dedicated women and spotlight their contributions to the horticulture industry with Women in Horticulture Week.
"With women making up the majority of gardening consumers, and the growing percentage and role women play as professionals in horticulture, we need to face—head-on—the incredibly lopsided power and leadership dynamics that currently exist in the industry,” adds Leslie Finical Halleck, Halleck Horticulture, LLC.
Here are some creative ways you can celebrate Women in Horticulture Week.