GROW! Marketing and Public Relations Tips

Katie Dubow

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Garden Media Group to Preview 2021 Garden Trends at CultivateVirtual

Posted by Katie Dubow on Thu, Jul 9, 2020 @ 1:59 PM

This month, garden industry insiders will gather virtually for Cultivate’20, AmericanHort’s annual conference.

Katie will once again be premiering the firms widely anticipated annual Garden Trends Report and sharing what they see as the future of gardening.

Katie will present the firm’s 2021 Garden Trends Report, The Great Reset, LIVE and offer a peek into what will be trending in horticulture in 2021 and beyond on a panel, “A Retailers’ Planning Guide for 2021: You asked to be declared an essential business, now choose to be one.”

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Topics: Garden Trends

Celebrate Women in Horticulture Week ~ June 1-5

Posted by Katie Dubow on Fri, May 29, 2020 @ 10:05 AM
Female entrepreneurs are growing the U.S. economy. In fact, over the past five years, women-owned businesses increased 21 percent.

They represent 42 percent of all companies, employing 9.4 million workers and generating $1.9 trillion in revenue, according to American Express research. Specifically, 13 percent of these firms are in the professional / scientific / technical services category, which includes horticulture.

While the number of women-owned firms continues to grow, they only employ 6 percent of the nation’s workforce and contribute just under 4 percent of business revenue—roughly the same share they contributed in 1997.

That’s why supporting women in business to enable them to grow their companies to the next level is crucial. Join Garden Media Group June 1-5 to support, honor and promote these amazing professionals and their achievements during Women in Horticulture Week.

Women play a crucial role in the horticulture industry—not only as entrepreneurs, growers, researchers, marketers and employees at all levels, but also as the largest consumers of home and garden products.

As a second-generation women-owned business, I am proud to celebrate inspirational, hardworking and dedicated women and spotlight their contributions to the horticulture industry with Women in Horticulture Week.

"With women making up the majority of gardening consumers, and the growing percentage and role women play as professionals in horticulture, we need to face—head-on—the incredibly lopsided power and leadership dynamics that currently exist in the industry,” adds Leslie Finical Halleck, Halleck Horticulture, LLC.

Here are some creative ways you can celebrate Women in Horticulture Week.

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Plant and Nature Benefit Resources

Posted by Katie Dubow on Tue, Mar 24, 2020 @ 1:26 PM

Nature and plants - indoors or out - are known to have many benefits for adults and children including cleaner air, a healthier environment and they are a good stimulus for mental health.

In times like now, when so much seems uncertain, you can be sure that your plants and nature are still working for and with you. Many organizations have resources explaining the individual benefits and how nature can change your life.

Read more to discover those resources. 

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Time to Cultivate Something Good

Posted by Katie Dubow on Mon, Mar 23, 2020 @ 3:55 PM

From our friends at the National Garden Bureau...

Your yoga classes, meetings, and concerts are canceled. The kids are out of school and you’re being encouraged to stay home.

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Topics: Garden Trends

Plant One Forward from Summer Rayne

Posted by Katie Dubow on Fri, Mar 20, 2020 @ 12:02 PM

You may have seen the recent posts on Instagram or YouTube from Homestead Brooklyn, but in case you haven't, we wanted to share an initiative she is sprouting called "Plant One Forward".

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Topics: Digital Branding, trends

PR & Social Media Tactics in a Crisis

Posted by Katie Dubow on Fri, Mar 20, 2020 @ 7:30 AM

Over the last few days, we've seen the obvious influx in conversation around COVID-19 in the news. We have also heard more and more talk about the impact that it's having on our garden industry businesses. From closures to shifting business models, our industry is certainly adjusting. 

We will get through, and spring comes (today!) and so will summer. People will garden, hopefully more than ever. But in the meantime, business must go on.

So we compiled a list of things you should be checking on, or be sure your marketing & social media firm is checking on for you.

Read more to learn some suggestions for communication during this unprecedented time.

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Topics: crisis

10 Public Relations Podcasts for PR Pros

Posted by Katie Dubow on Mon, Mar 16, 2020 @ 3:40 PM

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. 

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Topics: Public Relations Trends, Garden Trends, podcasts

Optimize your Social Media Strategy for your Next Trade Show

Posted by Katie Dubow on Fri, Mar 6, 2020 @ 12:20 PM

Social media has become increasingly important over the past five years as an integral part of your overall trade show strategy.

Social media can be a great way to drive traffic to your booth at the show when used properly. It is in your best interest to cut through the noise and not only be active on the show floor, but also active online in the coming weeks and days before the show. 

By taking a proactive approach before the show, you are allowing yourself the opportunity to meet as many people as you possibly can.

During the show, we suggest assigning someone to “real-time” social media monitoring. This person can monitor the show chatter as it’s happening, drive traffic to your booth and quickly respond to photo tags and direct messages. This is usually someone who is not onsite, but able to dedicate his or her undivided attention to reaching out to as many people as possible during the show. It is an investment in time and resources, but one that can make a huge difference in your brand’s visibility during the show.

Read on to learn five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

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Topics: trade show public relations, garden trade show marketing, social media

Embrace Change: Trends Impacting Horticulture PR

Posted by Katie Dubow on Wed, Feb 26, 2020 @ 2:35 PM

Gardening is a growing hobby, touted as #5 most popular on many lists.

In the horticulture sector, public relations are more than a necessity. The industry faces major challenges of identifying the most efficient ways of promoting a brand product or service, building a positive image and increasing the visibility of plants, products and places to attract customers in a saturated market.

Below are some recent public relations trends we’ve seen that can impact how brands engage with consumers and stay competitive in the green space.

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Topics: Public Relations Trends

Purpose Driven Campaigns

Posted by Katie Dubow on Mon, Feb 17, 2020 @ 1:50 PM

We told you yesterday people are spending their money with companies that align with their values.

Today, we want to share examples of 5 companies who took the purpose-driven next level. As you read through these examples, see if you can find ways to incorporate them into your brand so you, too can contribute to a new, sustainable and inclusive economy.

The mission? Flower into a person/group/brand with actions, goods, services and experiences that will delight people/customers while looking after our big, beautiful world.

Read more to learn about the brands doing good for good.

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