GROW! Marketing and Public Relations Tips

Trending Thursday: Your Garden Business and Social Media Campaigns

Posted by Merissa Blum on Thu, Nov 20, 2014 @ 9:03 AM

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

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If you haven’t gone social yet, IT IS TIME!

Social media is an awesome way to connect with your brand followers and to attract new customers.

Platforms such as Facebook, Instagram Twitter and Pinterest offer users a way to share content, connect with others and discover new information.

Social media marketing has become the new word-of-mouth.

Utilize social campaigns to engage with your followers by offering them a way to be a part of their favorite garden brand!

1. Creating your Campaign

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Social media campaign options vary. First pick your platform and do your research. What works well on which sites? And most importantly, what works best for YOU?

Facebook is one of the most popular sites for a campaign, but is it right for the content of your campaign?

Encourage followers to engage with your brand by hosting a contest or posting a quiz.

Recognize what you hope to accomplish. Then, plan and prepare around these goals. Think about how you are going to get to the finish line with success in hand.

2. Promote!

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If you don’t promote your social media campaign, expect it to flop.

Social Media Examiner says that “seventy-five percent of campaign success is due to promotion.” This is huge!

Utilize the sources you have to promote your campaign. If your campaign will be on Facebook, talk about it on your website, as well as your other social media platforms. Blog about it!

You want to make sure your audience has all the details and is anticipating your social campaign’s launch.

3. Incentives

crab apple trough, nativecast, garden media group, social media campaign, prizes, incentives, social media campaign success Photo Credit: NativeCast

Offer a prize that relates to your brand and therefore is relevant to your audience.

Be sure that the effort and actions you are asking of your followers correlates with the prize offered - they should be fairly equal.


- Suggest that sharing with others gives followers a better chance to win. Not only does this help them in the contest, but it also helps your brand to expand its audience... which is the entire point!

- People worry about sharing too much information, they think if they give their phone number they will receive calls from solicitors, or if they give their email they will be spammed. So only ask participants for the information that is necessary to your campaign.

- Make it easy for your followers to engage and participate, more people will join in.

Social media campaigns can be extremely successful if done right. They can also be a lot of fun for your brand and your followers! Now, go out there and start that campaign!

Need more help on social? Download our Social Media e-Book today:

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Topics: Trending Thursday, internet marketing, Garden Media Group, social media, facebook

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