With many new forms of digital and social media, some might think that press releases are outdated and that there are plenty of better ways to share information.
Well, what do you think WE have to say about that?
While it is true there are many great ways for us to stay connected, press releases are still a great tool for sharing new information with the media. Their purpose and focus have changed over the years, but when done correctly, they remain a powerful tool in public relations.
What is a press release?
At its core, a press release is not used to tell the whole story but instead a resource for more information that is important, timely, and contextual. Typically no longer than a page, it should be chock-full of details and explain the who, what, where, and why of your story.
Press releases typically cover announcements such as a new product or company, a new round of funding, results from a study or a survey, a new hire/promotion, or a new client/partner.