Generation Z, born between 1997-present, are not the new Millennial. People often believe this cohort closely resembles Gen Y, however, this is merely a misconception.
These dynamic young consumers control $44 billion in spending power and are already cultural disruptors in their own right.
To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.
Brands must update their practices to better accommodate Zs’ distinct generational traits, habits, and lifestyles in order to be market leaders today—and remain relevant tomorrow.
Keep reading to learn more about this powerful generation and how to reach them.