NaTECHUre is a top trend in the gardening industry for 2016.
It’s no secret that virtual reality engages kids with gardening and nature in fun, new ways. When technology and nature combine, kids get off the couch and head outside to the garden.
Garden brands looking to be successful need to pay attention to the virtual reality (VR) and augmented reality (AR) craze.
There are a lot of things PR pros can do to incorporate VR and AR in their strategies and bring their clients into the future.
Topics: Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends
You can create a social media account in no time. One thing you can’t build overnight? Your brand.
In this day-and- age anything from companies to apps to people can be considered brands, and it takes time and dedication to make your presence relevant on the web.
This infographic from Lifehack offers a few simple steps for gaining traction online.
Topics: branding, Digital Branding, social media, Social, Infographic
I never thought of myself as a brand until recently. I’ve been in public relations for more than twenty years and without even realizing it, I’ve become my own personal brand that builds relationships and shares advice on social channels. And I’ve even secured my own personal web profile.
When most people think of a brand today, a company is usually the first thing that pops into their heads. In the age of digital marketing, everyone can be their own brand.
Topics: Public relations, branding, Digital Branding
Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.
As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.
Topics: branding, Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends
We live in the age of images and videos.
And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.
This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.
Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.
Topics: creating content, Digital Branding, Instagram, social media, Snapchat
It is hard to ignore emojis. These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.
Brands should take note of their widespread reach and embrace them.
Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis.
What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.
The PR world is utilizing the power and reach of emojis to make an impact for brands.
Topics: Twitter, PR Strategy, Digital Branding, internet media, social media
It is no surprise that Instagram is an influential marketing tool. This social media platform is growing faster every day, so your business should make sure it's staying up-to-date with the best Instagram practices.
Individual posts no longer determine a brand’s Instagram success; it’s about the brand’s entire image.
Potential followers (and customers) are looking at the entire feed, which is the accumulation of every single photo your account has posted. Having an unusual feed brings new followers which ultimately results in more customers.
Topics: creating content, branding, Digital Branding, Instagram, social media
Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.
These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.
Topics: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media
2015 was a year to remember – in photos.
Like most brands, Garden Media flocks to Instagram to tell our story and share the behind-the-scenes moments that take place in our office.
We are creative, visual people after all!
Instagram has more than 400 million monthly active users. According to Hootsuite.com, the mobile-first platform “will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017.”
As the year winds town, we take a look back at our favorite insta-moments from 2015.
Topics: Digital Branding, Instagram, social media, Garden Media, Social
With more than 100 million monthly users globally, you must know that Pinterest is an important piece of your brand’s quest for social media domination.
And with two-thirds of the content being Pinned from businesses, brands that pin daily, have original content and large followings are more likely to get their name out to the masses.
Users are browsing the site for everything from inspiration to how-to's. And the site recently introduced a buy it now button for those who want to make a purchase on the spot.
Make the most of this platform to increase your brand's presence.
Read on for 5 tips for creating great content for Pinterest.
Topics: Pinterest, creating content, Digital Branding, social media
