GROW! Marketing and Public Relations Tips

Tips for getting the most out of your internship at Garden Media

Posted by Samantha Arcieri on Tue, Dec 29, 2015 @ 7:45 AM

Garden Media loves its interns and we see them as valuable members of our team. Our internship program is built around one major goal: helping students succeed.

A Garden Media internship is not the type of program that just forces interns to get coffee and complete menial tasks. We want students to walk away with great things to include in their portfolios. And yes, our goal is to also help interns land a job after they graduate.

While the Garden Media team does its best to help students succeed, interns can do several things to stand out.

Continue reading to learn how to get the most out of a Garden Media internship.

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Topics: Public relations, Garden Media, Internship, leadership

Garden Media’s Favorite Insta-moments of 2015

Posted by Samantha Arcieri on Wed, Dec 23, 2015 @ 8:27 AM

2015 was a year to remember – in photos.  

Like most brands, Garden Media flocks to Instagram to tell our story and share the behind-the-scenes moments that take place in our office.

We are creative, visual people after all!

Instagram has more than 400 million monthly active users. According to Hootsuite.com, the mobile-first platform “will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017.”

As the year winds town, we take a look back at our favorite insta-moments from 2015.

Continue reading to see Garden Media’s top Instagrams for 2015.

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Topics: Digital Branding, Instagram, social media, Garden Media, Social

Interns take note: tips for getting in the door at Garden Media

Posted by Samantha Arcieri on Tue, Dec 22, 2015 @ 8:11 AM

Congratulations! You’ve applied for an internship and have made it to the second round: the in-person interview.

Everything from your tone of voice to the questions asked played a factor in making you shine, so you want to be sure you continue to stand out from the crowd at the office. 

Candidates who are asked to meet with Garden Media at the office have one more opportunity to impress us with their talent and enthusiasm.

Continue reading for tips on how to ace an in-person interview.

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Topics: Public relations, Garden Media, Internship, leadership, Interviews

4 Ways to Find New Twitter Audiences in 2016

Posted by Jourdan Cole on Thu, Dec 17, 2015 @ 8:23 AM

Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.

In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.

When was the last time you looked at your Twitter strategy?

With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.

Ensure that your content is relevant and is being heard by the right audience with these easy steps.

Keep reading to find out how you can transform your Twitter presence in 2016.

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Topics: Twitter, audience, PR Strategy, social media

Everything You Need to Know About the Next Generation

Posted by Courtney Kates on Wed, Dec 16, 2015 @ 9:09 AM

We’ve talked a lot about the importance of marketing to Millennials.

But, who is next?

Last week, MTV released a new name for the next generation: the self-proclaimed Founders.

So, who are they...? 

Read more to learn about who the Founders are and how to appeal to this next generation.

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Topics: audience, branding, PR Strategy, trends, internet media, garden industry public relations, social media, Garden Media

Buy the Perfect Gift for the Office White Elephant

Posted by Samantha Arcieri on Thu, Dec 10, 2015 @ 8:12 AM

The holiday season is officially here, which means it’s time to give.

If you work in an office setting, chances are you’ll participate in an office grab bag or White Elephant sometime this month.

Similar to shopping for a friend or loved one, employees should devote time into thinking of a creative gift to give their coworkers.

Channel your creative energy into picking out the perfect holiday gift for your office mates.

Continue reading for tips on how to shop for the office secret Santa.

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Topics: Public relations, trends, Garden Media, Internship, holiday

The Secret to Great Presentations

Posted by Courtney Kates on Wed, Dec 9, 2015 @ 10:46 AM

Everyone gives a presentation at some point in their career.

And whether you thrive on the opportunity to showcase your accomplishments or shudder at the thought of speaking in front of a crowd, there’s no denying that professional presentations and strong public speaking skills are important qualities to have.

Although it might seem intimidating, giving a presentation doesn’t have to be scary. Planning ahead, remaining authentic and owning your nerves are some of the best ways to impress clients, coworkers or management during your next presentation.

Continue reading to learn more about how to give the best presentations.

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Topics: Public relations, audience, branding, garden business, garden industry public relations, Garden Media, public speaking

The 411 on Phone Interviews

Posted by Samantha Arcieri on Thu, Dec 3, 2015 @ 11:31 AM

We get it. Phone interviews are tricky, but they’re also an unavoidable reality when it comes to finding a job or internship.

At Garden Media, we screen every intern candidate with a phone interview first. This ensures we’re bringing in the right people for the job and, most importantly, not wasting anyone’s time.

As the intern supervisor, I’ve conducted a fair share of phone interviews. I am here to tell you there are specific things that make one candidate stand out from the others.  

Continue reading for tips on how to nail a phone interview. 

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Topics: Garden Media, Internship, leadership, lead

Work hard, play hard: fun in the office increases productivity

Posted by Courtney Kates on Wed, Dec 2, 2015 @ 11:56 AM

Now that we know divergent thinking leads to innovative ideas, it’s time to discuss another important factor in creativity:having FUN!

 

While work and play may seem like conflicting ideas, an article in Entreprenuer Magazine suggests having fun in the office can increase employee motivation and productivity, which leads to increased ROI.

Google may be one of the most well known companies famous for having fun. The company is well known for its innovative office designs and creativity-based culture.

While we might not have tube slides and food trucks at Garden Media Group, we still know how to have fun while getting the job done.

Read more to learn about ways you can integrate fun in the office.

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Topics: garden business, Garden Media Group, garden industry public relations, Garden Media, leading

Garden Media Gives Thanks to YOU... and Infographics

Posted by Katie Dubow on Wed, Nov 25, 2015 @ 8:00 AM

For today's Thanksgiving post, we want to take the time to express our gratitude. At Garden Media, our greatest strength is our hardworking, creative team. I am thankful for them. This year, we celebrated our 27th Thanksgiving as a company. And that makes me thankful for Suzi, her dedication to this company, our clients and the industry amazes me everyday. And finally, we’re thankful for you, our readers and friends, who find our content valuable, interesting and newsworthy. We couldn’t have done it without you.

In addition to homoring our team and YOU... we're combining two of the best things on the internet: food and infographics.

Remember, when crafting content for your blog, you have to think about topics that will not only educate and inspire your audience, but also encourage social sharing - all while maintaining your own, unique voice.

So while yes, Thanksgiving is about giving thanks, spending time with family and remembering our roots, it's also about food. So, let's pay homage to what we're all truly excited for... 

The New York Times published 'The United States of Thanksgiving,' a list of recipes that represent the 50 states, D.C. and Puerto Rico! The dishes range from traditional cranberry sauce to creative twists on favorites such as Pennsylvania's glazed bacon. 

Keep reading to check out the map for your state and dish:

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Topics: Garden Media Group

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