The connected greenery trend shows that consumers are getting plugged in outside.
The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.
People want to be successful in the garden, and they’re turning to technology to help them grow plants both indoors and out.
Here’s this month’s Garden trend deep dive.
Topics: Trending Thursday, garden business, Garden Trends, social media, Garden Media
Anyone who works in an office knows the feeling. You’re halfway through the work day, your project isn’t anywhere close to being completed and time is quickly ticking away.
Productivity is a wonderful thing.
It’s also something that’s hard to come by when your mind would rather focus on anything else than emails.
According to The Muse, productivity won’t appear out of thin air, but there are things employees can do to get inspired and ready to work.
Topics: Public relations, Garden Media, lessons, leading
Instagram is a powerful marketing tool that helps connect brands directly with fans though the use of images. And particularly in the garden industry, Instagram is a powerful tool for sharing beauty.
Topics: Public relations, Instagram, social media, key influencers, Social
Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.
These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.
Topics: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media
Five years ago, Instagram was simply an app allowing users to share pictures of pets, selfies and food.
Now, people call it the best social network for brands.
If you are not promoting your business on Instagram, you are missing a golden opportunity to connect with thousands of followers, influencers and industry leaders.
The key to any successful Instagram campaign is balance, as over promotion could deter your marketing goals. Overselling your products or posting unfriendly images can leave you with little to no followers or hinder your chances of connecting with your potential buyers.
Topics: Public relations, Instagram, social media, marketing, Social
We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.
New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.
Topics: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube
Winter storm Jonas proved to be a rude awakening for the mid-Atlantic region and demonstrated that not all Jonas’ come fully equipped with a pop band with dreamy eyes.
The blizzard brought over 24 inches of snow to our area, not to mention driving nightmares for days after.
Besides binge watching Making a Murderer on Netflix or complaining about shoveling, there are lots of ways to keep yourself entertained during a snow day that can also help you in your PR career.
Continue reading to learn about how you can improve your PR skills during a snow day.
Topics: Public relations, garden marketing, branding, marketing, emails
Garden Media Group's 2016 Garden Trends Report, “Synching with Nature,” finds gardening has transformed into a connected lifestyle.
The rising millennial generation is constantly plugged in – and that's a good thing!
These eight new trends show ways the gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
Topics: Trending Thursday, Garden Trends, Garden Media
During the 2015 Super Bowl, Budweiser released #BestBuds, an emotional commercial about a friendship between their beloved Clydesdale horses and a puppy, which probably made you tear up more than the Seahawks fans at the end of the game.
While you will inevitably sob into your chips, dips and beers during the 2016 Super Bowl, you can at least learn some skills about marketing your brand along the way.
If anything, the Super Bowl commercials teach us about how to effectively market your brand, particularly on social media.
Topics: PR Campaign, PR Strategy, marketing communications, advertising, marketing
Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016.
The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
Here’s this month’s trend deep dive.
Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media
