5 New Year's Resolutions for PR Pros

Time is quickly running out in 2015, which means it’s time to make decisions and set your New Year’s resolutions for 2016!

Coming up with a personal resolution is easy — you know what your bad habits are and what you need to do to change them. There are support groups, clubs and apps to help you change your ways. Professional resolutions are trickier to identify because the list could honestly be endless.

Keep reading below to learn about the 5 pr resolutions will change your life and your business in 2016.

Think Outside of the Box

Dare to try something new this year. The companies that are making the biggest mark with PR aren’t doing it through traditional press releases — they’re taking their ideas further. Change your pr strategy to grow your company. Take a risk and a leap of faith of to break into new markets and connect with new consumers.

Update Media Lists

There are four pr pros to every journalist and you 100% need to make your pitch standout. Take the time now to update media lists with new contacts and check-in with old contacts. Make sure you’re still pitching the right people. When you need to send an important pitch, you won’t be scrambling to find the right person.

Send Fan Mail

Don't hesitate to say hi to your contacts when you're updating your media lists. More often than not, reporters and bloggers are underappreciated for the work they do. Keep up with your contacts and let them know when you enjoy their work. Send them a tweet, an email or even a hand written to let them know how much you appreciate them.

Become a Better Writer

Whether you’re writing emails, press releases, status updates or blog posts, everyone has room to improve when it comes to writing. Start by becoming a better storyteller and mold your writing so that it elicits a desired feeling. How can you take your audience on a journey?

Keep Up on Trends

PR pros are always ahead of the trends. Trends can help your business to understand consumer habits and their needs. By keeping up on trends, you’re better able to forecast the future and become a better leader.

What will you achieve in the New Year? Whatever your goas, make sure they are specific, achievable and measurable.