GROW! Marketing and Public Relations Tips

The Power of Positivity

Posted by Courtney Kates on Wed, Mar 16, 2016 @ 10:57 AM

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

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Topics: Public relations, audience, lawn & garden public relations, trends, Garden Media, lead

Trending Thursday: The Year of the Blueberry

Posted by Courtney Kates on Thu, Mar 10, 2016 @ 9:18 AM

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

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Topics: Public Relations Trends, Trending Thursday, trends, garden business, Garden Trends, Garden Media

Trending Thursday: The Top Garden Apps

Posted by Courtney Kates on Thu, Feb 11, 2016 @ 11:41 AM
With an increased connection between gardening and technology, gardening apps are on the rise. They help users identify plants, gain gardening knowledge with tips and DIYs and virtually design their garden. The apps vary in price range and typically become more expensive for more advanced gardeners.

Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.

These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.

Continue reading to learn more about the top gardening apps.

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Topics: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media

5 New Year's Resolutions for PR Pros

Posted by Jourdan Cole on Wed, Dec 30, 2015 @ 11:53 AM

Time is quickly running out in 2015, which means it’s time to make decisions and set your New Year’s resolutions for 2016!

Coming up with a personal resolution is easy — you know what your bad habits are and what you need to do to change them. There are support groups, clubs and apps to help you change your ways. Professional resolutions are trickier to identify because the list could honestly be endless.

Keep reading below to learn about the 5 pr resolutions will change your life and your business in 2016.

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Topics: PR Strategy, trends, press releases, garden industry public relations, emails, holiday

Everything You Need to Know About the Next Generation

Posted by Courtney Kates on Wed, Dec 16, 2015 @ 9:09 AM

We’ve talked a lot about the importance of marketing to Millennials.

But, who is next?

Last week, MTV released a new name for the next generation: the self-proclaimed Founders.

So, who are they...? 

Read more to learn about who the Founders are and how to appeal to this next generation.

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Topics: audience, branding, PR Strategy, trends, internet media, garden industry public relations, social media, Garden Media

Buy the Perfect Gift for the Office White Elephant

Posted by Samantha Arcieri on Thu, Dec 10, 2015 @ 8:12 AM

The holiday season is officially here, which means it’s time to give.

If you work in an office setting, chances are you’ll participate in an office grab bag or White Elephant sometime this month.

Similar to shopping for a friend or loved one, employees should devote time into thinking of a creative gift to give their coworkers.

Channel your creative energy into picking out the perfect holiday gift for your office mates.

Continue reading for tips on how to shop for the office secret Santa.

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Topics: Public relations, trends, Garden Media, Internship, holiday

Garden Media Dishes on Workspace Décor

Posted by Samantha Arcieri on Thu, Nov 5, 2015 @ 7:35 AM

We now know there are a variety of benefits that come with decorating the workspace. Not only does it spark creativity and boost productivity, it also allows employees to show off their personalities.

My personal workspace reflects who and what I admire most. My desk – accompanied by a giant, colorful corkboard – showcases everything from inspirational Beyoncé posters to pictures of my family to houseplants.

A little desk décor makes all the difference in the world - and the Garden Media office agrees.  

Continue reading to see what type of décor inspires the rest of the Garden Media team.

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Topics: Public relations, trends, image building, Garden Media, leadership

Three Reasons Why Your Workspace Needs a Facelift

Posted by Samantha Arcieri on Thu, Oct 22, 2015 @ 10:36 AM

It is true, inspiration can come from anything, at any time. But successful people know their office space makes a big difference. I mean, heck, the average person spends more than 2,000 hours a year at their desk. Why not make it a comfortable space to send emails, make calls, hold meetings and surf the internet?

While it’s impossible to feel inspired 24/7 there’s one thing anyone can do to immediately to spark creativity: decorate the workspace. 

Continue reading for three reasons about the benefits of decorating your workspace.

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Topics: branding, trends, image building, Brainstorming, Internship

2016 Garden Trends Sneak Peek

Posted by Samantha Arcieri on Thu, Aug 27, 2015 @ 9:47 AM

Lots of Millennial experts talk about how much time we spend on the internet. But, in truth, we never really leave the internet. Think about it. Our phones, tablets and other devices help us connect and stream at the touch of a button. Anytime. Anywhere.  

The 2016 Garden Trends Report recognizes this, and, urges industry leaders to embrace and adapt to new and ever-changing technology. Rising Millennials are constantly plugged in, and that isn’t necessarily a bad thing.  

This year, consumers merge technology with nature, not as a distraction -- but as a way to explore, educate and entertain.

Continue reading for a sneak peek of the 2016 Garden Trends Report.

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Topics: garden marketing, trends, Garden Media Group, Garden Trends, Garden Media

Martha Stewart Shares Secrets to Success at IGC East (Part I)

Posted by Jill Swartzentruber on Tue, Aug 11, 2015 @ 9:21 AM

Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.

In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.

In the first post of a two-part series, we introduce Martha’s secrets to success.

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Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends

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