GROW! Marketing and Public Relations Tips

6 Tips to Pitch the Perfect Guest Post

Posted by Jourdan Cole on Thu, Oct 29, 2015 @ 3:56 AM

Do you dream of seeing your byline on a popular gardening site?

Make that dream a reality by sharing your expertise and becoming a guest blogger. You will reach new audiences and break into new markets with just one simple post.

Once you've made the decision to become a guest blogger, you might have to send a lot of cold emails before you find someone who’s interested in sharing their web space with you. You need to have a well-developed pitch that demonstrates that you’re the expert and the blog’s readers are going to love what you have to say.

Find out how to pitch the perfect guest post below.

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Topics: audience, branding, SEO

#MyResumeDoesntMention

Posted by Courtney Kates on Wed, Oct 28, 2015 @ 10:42 AM

#MyResumeDoesntMention was trending on Twitter last week. More than 12,000 tweets were sent out about the subject and they ranged from funny to obscure, but most talked about skills valuable in the workplace.

Building a resume can be hard. Compiling education, work experience and essential strengths into a single page is crucial to appearing qualified and accomplished. A lot of outside skills and experiences often don’t make the cut, but can still be utilized in a professional environment.

Read on to learn how to transfer real-life experiences into professional attributes.

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Topics: Public relations, Twitter, Garden Media Group, social media, Garden Media

Three Reasons Why Your Workspace Needs a Facelift

Posted by Samantha Arcieri on Thu, Oct 22, 2015 @ 10:36 AM

It is true, inspiration can come from anything, at any time. But successful people know their office space makes a big difference. I mean, heck, the average person spends more than 2,000 hours a year at their desk. Why not make it a comfortable space to send emails, make calls, hold meetings and surf the internet?

While it’s impossible to feel inspired 24/7 there’s one thing anyone can do to immediately to spark creativity: decorate the workspace. 

Continue reading for three reasons about the benefits of decorating your workspace.

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Topics: branding, trends, image building, Brainstorming, Internship

Be a Leader People Will Follow

Posted by Courtney Kates on Wed, Oct 21, 2015 @ 9:52 AM

Many business people are taught how to manage a company though years of classes and seminars. But do they ever really learn how to lead?  

Whether it’s a large corporation or a small business, learning to be a leader and one who others will follow is the key to success.

Leaders and managers differ in their decision making approaches, visions and values. Those who understand these differences and why they are important will build stronger teams in the long run.

Read more about the important differences between managing and leading.

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Topics: Public relations, marketing communications, Garden Trends, Garden Media, leading

Grow a Brand's Social Media Presence with 3 Flower Pots

Posted by Jourdan Cole on Thu, Oct 15, 2015 @ 8:24 AM

Whether you pin, tweet, like or connect, chances are your business is growing on social media.

Social media is a great way to open up communication between your brand and your consumers. Posting often on platforms like Facebook and Snapchat gets your content in front of an engaged group of listeners.

Your fans want to hear from you, and it’s time to kick up the content. But, you’d be booed off of social media if you constantly posted your products and their price tag. Knowing what to post doesn’t have to be tricky, you just need to sow seeds in three flower pots — seeds that educate, seeds that entertain and seeds that engage.

Learn how to sow the seeds of social media using three pots. 

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Topics: creating content, social media, facebook, Social

The Increasing Importance of Instagram Activism

Posted by Courtney Kates on Wed, Oct 14, 2015 @ 11:17 AM

Everyone knows Instagram is one of the most important, useful and successful social media platforms of our time. With over 300 million active monthly users, more than 90 percent of which are under the age of 35, Instagram is especially useful in reaching millennials. And they aren’t just using it for selfies.

Through the use of hashtags on both Twitter and Instagram, social media activism is becoming a rising trend. Millennials love to be aligned with a cause and they are using hashtags to raise awareness about those causes. Businesses and celebrities are taking note and following their examples.

Continue reading for more information about why businesses should support a cause and show they care.

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Topics: Public relations, branding, Digital Branding, Instagram, social media, Garden Media, Social

Tips for More Effective Local Pitching

Posted by Courtney Kates on Wed, Oct 7, 2015 @ 10:30 AM

Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.

For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.

Continue reading for tips on how to pitch local media.

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Topics: audience, PR Strategy, Media Relations, Garden Media Group, lessons

How Burberry is Staying Ahead of the Curve

Posted by Courtney Kates on Wed, Sep 30, 2015 @ 9:35 AM

September is the month of fashion weeks across the world, New York, London, Paris, Milan... the most fashionable people in the world convene in one place. 

Why do we care? Well for one, fashion trends drive garden trends. But instead of a garden trend, today we're talking social media trends.

For the first time ever, a brand, Burberry, partnered with Snapchat to feature its spring and summer 2016 line. 

The Snapchat story documented the entire event, from behind the scenes preparation, to hair anmakeup tips and even the models walking the runway. The story also featured celebrity guests attending the show, including models Cara DeLevingne, Kate Moss and Sienna Miller.

This is not the first time Burberry has been the leading fashion brand in technology. Many of the brand’s marketing techniques are aimed at millennials. Why would an expensive, luxury brand try to appeal to younger generations who are often determined to find the best deals?

Continue reading to understand Burberry’s unique marketing strategy.

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Topics: branding, Marketing to Millennials, marketing, Snapchat, Garden Media, Social

How Going on Vacation Can Help Your Garden Business

Posted by Courtney Kates on Wed, Sep 23, 2015 @ 10:03 AM

The travel and tourism industry is expanding every year. People are traveling more often, further away and for longer periods of time. These trips provide unforgettable memories, but can also serve as a unique learning experience. Traveling can teach flexibility, risk taking and crisis management, all of which are essential skills in the workplace.

Continue reading for more information about how traveling can help your garden business.

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Topics: Public relations, lawn and garden public relations, garden business, Garden Media Group, travel

2016 Garden Trends Sneak Peek

Posted by Samantha Arcieri on Thu, Aug 27, 2015 @ 9:47 AM

Lots of Millennial experts talk about how much time we spend on the internet. But, in truth, we never really leave the internet. Think about it. Our phones, tablets and other devices help us connect and stream at the touch of a button. Anytime. Anywhere.  

The 2016 Garden Trends Report recognizes this, and, urges industry leaders to embrace and adapt to new and ever-changing technology. Rising Millennials are constantly plugged in, and that isn’t necessarily a bad thing.  

This year, consumers merge technology with nature, not as a distraction -- but as a way to explore, educate and entertain.

Continue reading for a sneak peek of the 2016 Garden Trends Report.

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Topics: garden marketing, trends, Garden Media Group, Garden Trends, Garden Media

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