GROW! Marketing and Public Relations Tips

How Going on Vacation Can Help Your Garden Business

Posted by Courtney Kates on Wed, Sep 23, 2015 @ 10:03 AM

The travel and tourism industry is expanding every year. People are traveling more often, further away and for longer periods of time. These trips provide unforgettable memories, but can also serve as a unique learning experience. Traveling can teach flexibility, risk taking and crisis management, all of which are essential skills in the workplace.

Continue reading for more information about how traveling can help your garden business.


When traveling to a new environment, many people may experience culture shock. Culture shock occurs when a traveler feels uncomfortable or disoriented due to different languages, routines and ways of life. One of the best ways to overcome culture shock is to remain flexible and open to new ideas. This is important in the workplace as well.

It is crucial to remain open to new ideas, especially in creative fields such as public relations. Different clients and target audiences will have varying expectations, so it is important to adjust accordingly.

garden media group, travel, business

Risk Taking

Traveling and business are similar in that people have to be daring in order to be different. Experiencing a new place is harder than staying home. Creating innovative methods at work is more daring than sticking with what has always been done.

Taking that first trip is equivalent to starting a new company, a new position or even a new business plan. Beginning an adventure can be intimidating at first, but big risks often provide an even bigger reward. Most great experiences and successful ideas begin with taking a risk. The odds are always better with a brave and positive attitude.

garden media group, travel, business

Crisis Management

Another thing that traveling and business have in common: things are always bound to go wrong. While traveling, it might be missing luggage, canceled flights, or pickpocketing. In business, it could be anything from financial troubles, bad news coverage or product recall. During these times, it is important to stay calm and work toward a solution quickly and efficiently.

Often in times of crisis, businesses are remembered more for how they reacted than the actual scandal itself. This is especially important when it comes to managing a business. When things go wrong, it is important to be calm, clear and straightforward when addressing the problem. Panic and frustration only make the situation worse.

Many of the situations presented in traveling often arise in the business field as well. Traveling is definitely a beneficial way to develop flexibility, risk taking and crisis management skills than can be applied in both the workplace and everyday life. 

Millennials are becoming a large target audience in both the travel and gardening industries. Download our e-Book to learn more about Marketing to Millennials!How to Market to Millennials

Topics: Public relations, lawn and garden public relations, garden business, Garden Media Group, travel

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