Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.
In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.
Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends
Standing out on the internet is the only way to get your brand noticed.
As the online world evolves, it’s crucial for brands to distinguish themselves from one another. Wh
It won't happen overnight, but improving your brands authenticity, storytelling and aesthetic are a few ways brands can be more influential online.en a company can differentiate itself from the competition, it will become easier to influence consumers online.
Topics: branding, Marketing to Millennials, image building, marketing, Social
For all companies, building and developing a captivating brand persona is key for marketing strategies. Yet, many overlook another big component of success: personal marketing.
Like a corporate brand, creating a personal brand requires a tactical approach. It can be challenging, but those who figure out the skill sets needed to promote themselves, see their careers climb to new heights.
Topics: Public relations, branding, advertising, content marketing, marketing
Snapchat, the popular Millennial photo sharing app, is revolutionizing themselves as a company.
While Snapchat has incredible features, the brand’s philosophy is the real winner.
With a cautious attitude, the company continues to incorporate geofilters, a fun way to share where you are, and advertisements into their app without disrupting the overall experience.
While they’ve broken down walls for users to see what is going on in the world, Snapchat maintains a friendly relationship with companies that advertise on the app.
Continue reading for more information about how Snapchat’s policy teaches businesses how to create better content.
Topics: Media Relations, advertising, content marketing, social media, Snapchat
Those who list “multitasking” as a skill on their resumes should consider revising. According to Devora Zack, CEO of Only Connect Consulting, multitasking cuts productivity by 40 percent.
When we work on two projects at once, our brains are actually switching back and forth between each activity non-stop. Our bodies think multitasking is a good thing because each time we start a new task, our brains gets excited.
Science proves; however, that multitasking decreases productivity and exhausts the brain.
Topics: Public relations, creating content, advertising, Brainstorming, lessons
Move aside search advertising, there’s a new kid in town.
The common method of matching keywords to advertisements through search engines is becoming less popular.
Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”
Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.
Learn more about search advertising vs. social advertising as the new path for reaching the masses.
Topics: Pinterest, Twitter, social media, facebook, Tumblr
You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.
We advise writing a headline after the body is written because the headline should summarize the entire article.
While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.
Topics: audience, press releases, content marketing, blogging, emails
Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.
A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.
Continue reading for more information about how garden brands can incorporate images into their social media strategies.
Topics: garden business, SEO, content marketing, social media, blogging
Shark Week is back and better than ever.
And with this summer being one of the most recorded shark sighting seasons on record, this week long event could make a big splash.
It's summer of the shark and the public is eager to know what drives these aquatic beasts.
Broadcasted in over 72 countries with more than 4 million viewers, Discovery channel’s Shark Week is the most watched series on television.
Besides learning the knowledge of a subject that is not taught in school, what is the draw for these viewers? Why are so many people obsessed with Shark Week? In honor of this annual event ending this past Sunday, let’s look at some lessons PR pros can learn from the masters of the ocean.
Topics: Public relations, creating content, audience, garden PR consultant, garden business
I recently spoke at Cultivate '15 about how garden businesses need to use SEO tactics and Google search features and updates to their advantage.
Topics: SEO, social media
