GROW! Marketing and Public Relations Tips

Samantha Arcieri

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Trending Thursday: Connected Greenery is the New Normal

Posted by Samantha Arcieri on Thu, Feb 4, 2016 @ 8:22 AM

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.

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New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.

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Topics: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Gardening Transforms into Connected Lifestyle

Posted by Samantha Arcieri on Tue, Feb 2, 2016 @ 9:25 AM

Garden Media Group's 2016 Garden Trends Report, “Synching with Nature,” finds gardening has transformed into a connected lifestyle.

The rising millennial generation is constantly plugged in – and that's a good thing! 

These eight new trends show ways the gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Now, we've presented “Syncing with Nature” in this new infographic:

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Topics: Trending Thursday, Garden Trends, Garden Media

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

Garden Media YouTube Series Grows in 2016

Posted by Samantha Arcieri on Thu, Jan 14, 2016 @ 2:05 PM

Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.

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This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain. 

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Topics: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Tips for getting the most out of your internship at Garden Media

Posted by Samantha Arcieri on Tue, Dec 29, 2015 @ 7:45 AM

Garden Media loves its interns and we see them as valuable members of our team. Our internship program is built around one major goal: helping students succeed.

A Garden Media internship is not the type of program that just forces interns to get coffee and complete menial tasks. We want students to walk away with great things to include in their portfolios. And yes, our goal is to also help interns land a job after they graduate.

While the Garden Media team does its best to help students succeed, interns can do several things to stand out.

Continue reading to learn how to get the most out of a Garden Media internship.

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Topics: Public relations, Garden Media, Internship, leadership

Garden Media’s Favorite Insta-moments of 2015

Posted by Samantha Arcieri on Wed, Dec 23, 2015 @ 8:27 AM

2015 was a year to remember – in photos.  

Like most brands, Garden Media flocks to Instagram to tell our story and share the behind-the-scenes moments that take place in our office.

We are creative, visual people after all!

Instagram has more than 400 million monthly active users. According to Hootsuite.com, the mobile-first platform “will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017.”

As the year winds town, we take a look back at our favorite insta-moments from 2015.

Continue reading to see Garden Media’s top Instagrams for 2015.

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Topics: Digital Branding, Instagram, social media, Garden Media, Social

Interns take note: tips for getting in the door at Garden Media

Posted by Samantha Arcieri on Tue, Dec 22, 2015 @ 8:11 AM

Congratulations! You’ve applied for an internship and have made it to the second round: the in-person interview.

Everything from your tone of voice to the questions asked played a factor in making you shine, so you want to be sure you continue to stand out from the crowd at the office. 

Candidates who are asked to meet with Garden Media at the office have one more opportunity to impress us with their talent and enthusiasm.

Continue reading for tips on how to ace an in-person interview.

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Topics: Public relations, Garden Media, Internship, leadership, Interviews

Buy the Perfect Gift for the Office White Elephant

Posted by Samantha Arcieri on Thu, Dec 10, 2015 @ 8:12 AM

The holiday season is officially here, which means it’s time to give.

If you work in an office setting, chances are you’ll participate in an office grab bag or White Elephant sometime this month.

Similar to shopping for a friend or loved one, employees should devote time into thinking of a creative gift to give their coworkers.

Channel your creative energy into picking out the perfect holiday gift for your office mates.

Continue reading for tips on how to shop for the office secret Santa.

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Topics: Public relations, trends, Garden Media, Internship, holiday

The 411 on Phone Interviews

Posted by Samantha Arcieri on Thu, Dec 3, 2015 @ 11:31 AM

We get it. Phone interviews are tricky, but they’re also an unavoidable reality when it comes to finding a job or internship.

At Garden Media, we screen every intern candidate with a phone interview first. This ensures we’re bringing in the right people for the job and, most importantly, not wasting anyone’s time.

As the intern supervisor, I’ve conducted a fair share of phone interviews. I am here to tell you there are specific things that make one candidate stand out from the others.  

Continue reading for tips on how to nail a phone interview. 

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Topics: Garden Media, Internship, leadership, lead

Garden Media Dishes on Workspace Décor

Posted by Samantha Arcieri on Thu, Nov 5, 2015 @ 7:35 AM

We now know there are a variety of benefits that come with decorating the workspace. Not only does it spark creativity and boost productivity, it also allows employees to show off their personalities.

My personal workspace reflects who and what I admire most. My desk – accompanied by a giant, colorful corkboard – showcases everything from inspirational Beyoncé posters to pictures of my family to houseplants.

A little desk décor makes all the difference in the world - and the Garden Media office agrees.  

Continue reading to see what type of décor inspires the rest of the Garden Media team.

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Topics: Public relations, trends, image building, Garden Media, leadership

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