For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.  

Plants that are beautiful and serve a purpose are the essence of any layered landscape.

People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.

Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.

Living landscapes rich with wildlife are at the forefront of this trend.  

Learn more about Layered Landscapes from our latest YouTube video. 

Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube

It’s the age-old industry question: How do you measure the value of PR? 

The simplest answer? You can’t put a price on public image!  

As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.

This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.  

17 Public Relations Quotes That Inspire:

Topics: Public relations, PR Measurement, branding, image building, Infographic

As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.

It is our job to make them stars, after all. 

What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.

We’ve offered a few tips on how to mold your client into the perfect brand ambassador.

Continue reading for tips on how to coach your client through a TV Interview.

Topics: Public relations, branding, Media Relations, Garden Media, Interviews

The Backyard Boldness trend celebrates all things unique and personal. From gardens to outdoor décor to experiences, people are striving for personalization.  

Bold colors and new ideas help people stand out.

Continue reading for a look into the essence of backyard boldness.

Topics: Trending Thursday, Garden Trends, social media, Garden Media

In this Trending Thursday, we're examining the Makers Lifestyle trend from our 2016 Garden Trends Report. 

As the DIY movement sifts from making to “doing,” home owners and renters want to experience a personalized way of outdoor living that maintains a sense of home and familiarity.

Yuccies are leading this movement.

Learn more about the Makers Lifestyle from our latest YouTube video.

Topics: Trending Thursday, Garden Trends, social media, Garden Media

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends

We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

Whether they’re dining out or relaxing on vacation, people remain conscious of their health.

Here is this month's 2016 Garden Trend Deep Dive.

Topics: Public relations, Trending Thursday, Garden Trends, social media, Garden Media

In this Trending Thursday, we're examining the Welltality trend from our 2016 Garden Trends Report.

People today are putting health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

From living walls to garden to table meals, heath and horticulture are intertwined.

Learn more about Welltality in our latest YouTube video.

Topics: Trending Thursday, Garden Trends, social media, Garden Media

The connected greenery trend shows that consumers are getting plugged in outside.

The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.

People want to be successful in the garden, and they’re turning to technology to help them grow plants both indoors and out.

Here’s this month’s Garden trend deep dive.

Continue reading for more information about Connected Greenery.

Topics: Trending Thursday, garden business, Garden Trends, social media, Garden Media

Anyone who works in an office knows the feeling. You’re halfway through the work day, your project isn’t anywhere close to being completed and time is quickly ticking away.

Productivity is a wonderful thing.

It’s also something that’s hard to come by when your mind would rather focus on anything else than emails.

According to The Muse, productivity won’t appear out of thin air, but there are things employees can do to get inspired and ready to work.

Continue reading for tips on how to stay productive during the workday.

Topics: Public relations, Garden Media, lessons, leading