It is true, inspiration can come from anything, at any time. But successful people know their office space makes a big difference. I mean, heck, the average person spends more than 2,000 hours a year at their desk. Why not make it a comfortable space to send emails, make calls, hold meetings and surf the internet?

While it’s impossible to feel inspired 24/7 there’s one thing anyone can do to immediately to spark creativity: decorate the workspace. 

Continue reading for three reasons about the benefits of decorating your workspace.

Lots of Millennial experts talk about how much time we spend on the internet. But, in truth, we never really leave the internet. Think about it. Our phones, tablets and other devices help us connect and stream at the touch of a button. Anytime. Anywhere.  

The 2016 Garden Trends Report recognizes this, and, urges industry leaders to embrace and adapt to new and ever-changing technology. Rising Millennials are constantly plugged in, and that isn’t necessarily a bad thing.  

This year, consumers merge technology with nature, not as a distraction -- but as a way to explore, educate and entertain.

Continue reading for a sneak peek of the 2016 Garden Trends Report.

For this week’s speaker series, we sat down with Jourdan Cole to discuss her not-so-traditional path into public relations.

As an account executive, Jourdan works closely with a variety of clients to see that their needs are met and exceeded. Her background in journalism and criminal justice provide her with a unique industry perspective.  

Continue reading to learn more about Jourdan and the role she plays a Garden Media.

For this week’s speaker series, we sat down with James Hammond, Garden Media’s resident number cruncher and media monitoring maven.

During his time here, James has done everything from shipping out packages re-designing the website. In addition to monitoring media placements, he spends time laying out graphics and content such as e-books, flyers and web banners.

Continue reading to learn more about James and the role he plays at Garden Media.

For this week’s speaker series, we sat down with Tracey Brown, Garden Media’s office manager.

While her title is short, Tracey wears an endless list of hats when it comes to the office and making it run smoothly. From bookkeeper to resident office baker, there’s nothing she can’t do. It's why we call her our "BeeKeeper."

Continue reading to learn more information about Tracey and the role she plays at Garden Media. 

For this week’s speaker series, Garden Media was thrilled to sit down with a true garden rock star over lunch. Doug Tallamy discussed biodiversity, native plants and the future of the industry. 

Tallamy is the Professor of Entomology and Wildlife Ecology at the University of Delaware. He’s the author of Bringing Nature Home, The Living Landscape and an op-ed contributor for the New York Times.

He has authored 80 research articles and has taught Insect Taxonomy, Behavioral Ecology, Humans and Nature, Insect ecology and other courses for 34 years.

Tallamy answered questions and stressed the importance of supporting food webs, pollinators and native plants. He said we need to create living landscapes where life thrives, not "dead zones" that do not support ecosystems. 

Continue reading for more information about Tallamy and his visit with Garden Media.

We sat down with Lauren Grow for this week’s speaker series. Lauren is a junior at West Chester University. She majors in communication studies and political science.

Describing Lauren as busy is an understatement. In addition to her role as Garden Media's Intern, she’s served as the president of the Public Relations Student Society of America (PRSSA) for the last two years and is an member of Lambda Pi Eta, the National Communications Honor Society. She is also an executive board member of her sorority, Alpha Delta Pi, and was elected to the governing body of Greek life on campus.

True to her name “Grow,” Lauren also gardens in her free time.  

Continue reading to learn more about Lauren and her experiences in the public relations and marketing industry. 

It’s raining ideas in the office! Or at least is should be.

Public relations professionals are responsible for generating innovative campaigns and hosting buzzworthy events for clients. But what happens when those ideas run out? How do great ideas go from thoughts to concrete proposals?

Unless your office has a slot machine full of ideas on hand, most campaigns are born, cultivated and nurtured as part of a brainstorming session.

Continue reading for more tips on how a team can brainstorm effectively.

Social networks aren’t just for people anymore.

Crown Bees solution-driven Indiegogo crowdfunding campaign builds a network of native Bee Boosters who support and raise native bees.

Continue reading for more information on how to become a Bee Booster. 

St Patrick’s Day is right around the corner, which means thousands of people will join together next week to wear green and celebrate Irish culture and heritage.

After all, everyone is Irish on March 17.

Brands also join together to take advantage of the marketing opportunities the holiday provides.

According to prsa.org, “St. Patrick’s Day is becoming a widely celebrated holiday across the United States, and is proving to be a valuable sales, marketing and public relations opportunity. The holiday has seen more than a 10 percent increase in the number of Americans celebrating from 2010 to 2013. In addition to the ‘39.6 million Americans who claim Irish heritage,’ those without roots in Ireland partake in the large-scale celebratory activities as well.”

Public relations and St. Patrick’s Day have a lot in common – especially when it comes to PR in the garden industry.

Continue reading for more information on what Public Relations and St. Patrick’s Day have in common.